With interest rates rising and the refi boom declining, more of our clients are shifting their focus to the purchase market. Thus, I am answering more questions about marketing strategies to build relationships with realtors: “Does SoftVu have any brilliant ideas on how my mortgage company (division) can develop better relationships with realtors? Does SoftVu have any email campaigns that we can send to realtors? Where can I get an email list of all the realtors?”

The answer is “yes,” SoftVu can help mortgage lenders reach realtors. To comprehend the realtors new world of social media (which is used way more than by most mortgage companies), we suggest that mortgage companies look no further than realtors use of Facebook. I have compiled a listing of different websites and one video that illustrate some of their newfound methods of reaching home buyers on Facebook. Some of their efforts are very interesting: