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SoftVu LLC Builds Strategic Partnerships

SoftVu forges business agreements with Tech Guys, TRAQ-IT, and iModules.

Leawood, KS (Auguest 15, 2005) — SoftVu LLC recent announced strategic business relationships with three prominent Kansas City firms: Tech Guys, TRAQ-IT, and iModules. Two of the agreements include payment-in-kind provisions for mutually beneficial services. The third involves co-marketing in the narrow event and tradeshow management industry vertical.

According to Steve Garver, SoftVu CEO, “These agreements are actually unusual for SoftVu. We’ve only ever signed one other PIK [with Polk City Directories] or co-branding deal. We have to be very careful about who we sign them with and how they’re managed—so it’s highly unusual that we signed three in the first half of 2005.” Garver Continued, “The four companies we’re working with presented some unique opportunities for SoftVu, so it’s worth the extra effort.”

The three companies all sought something different from and provide something unique in compensation to SoftVu.

Tech Guys
Tech Guys wanted to take its unique message and marketing style to a broader on-line audience, improve their customer satisfaction feedback collection and response, new client lead generation, and update their overall website content and design. SoftVu wanted to keep its internal development team focused 100% on product development and upgrades, not internal desktop PC, network, and other IT services.  Through its agreement with Tech Guys, SoftVu provides rich media development services, access to Relay and Relay Survey, Relay Corporate eCards in return for handling maintenance of SoftVu’s desktop and IT environment.

iModules
SoftVu’s Creative Services Team creates award-winning eBrochures, corporate eCards, eCommercials and other rich media productions for its clients across the US.  iModules develops and promotes an innovative solution that helps bring community-based populations together on-line.  iModules wanted to offer extraordinary rich media content up to its communities without the difficulties and costs associated with hiring its own rich media development team and instead, contracted with SoftVu to create rich media for use within iModules on-line solutions.

TRAQ-IT
TRAQ-IT, a subsidiary of Black and Veatch Solutions Group (BVSG), provides its clientele a powerful event and trade-show management software that allows users to replace inefficient paper-based or one-off desktop software systems with an efficient, single-source, Web-based solution available 24/7. TRAQ-IT sought SoftVu’s help to create an impactful rich media message and to enhance their sales processes with Relay’s distribution, tracking, and notification features. While TRAQ-IT increases its market share, they are also helping SoftVu enter the narrow event management software vertical on the coattails of a well-known and respected industry provider through co-branded content and other co-marketing efforts.

About SoftVu
SoftVu's integrated solutions for on-line communications deliver sales, marketing, and client-retention solutions by helping companies:

  • Shrink–wrap corporate and sales messages into concise, easy-to-comprehend rich media presentations
  • Integrate rich media into its cutting-edge on-line distribution and tracking solution, RelayTM
  • Provide creative ways for customers and potentials to respond immediately, and
  • Collect and report response data that companies can follow-up on right now.

For more information about SoftVu, visit our website at www.softvu.com or contact:

 

About iModules
iMODULES is a privately-held company that specializes in developing and delivering on-demand (ASP) technology solutions to member-based organizations. Since 1999, iModules has been changing the way schools and non-profit organizations communicate, interact and build relationships online. Today, with more than 250 clients, iMODULES is the authority on delivering robust, interactive online communities to organizations who want to attract, engage and retain their constituencies. Visit iModules online at www.imodules.com .

About TRAQ-IT
TRAQ-IT Software, LLC is a leading provider of tradeshow software solutions. With headquarters in Overland Park, Kansas, TRAQ-IT Software, both web based and PC based, has been employed by over 800 companies in the United States and internationally. Visit TRAQ-IT online at www.traqit.com or 913-458-1221. TRAQ-IT is located at 10950 Grandview Drive, Building 34, Overland Park, Kansas, 66210-1414.

About Tech Guys, Inc.
Tech Guys, Kansas City’s leading and fastest growing computer services company, provides “computer, network and moral support” to businesses and households throughout the metropolitan area. Drawing on the expertise of certified computer and network technicians, Tech Guys enables businesses and consumers to maximize the value of their computer and technology investments. Tech Guys is headquartered in Overland Park, KS. For more information, call 913 381-5TEC (5832) or visit www.techguys.com .