SoftVu today announced the availability of Customer for Life (CFL), a retention marketing program designed to transform one-time mortgage buyers into lifelong customers. CFL by SoftVu is a complete suite of monthly touch points to increase customer loyalty and brand value combined with advanced analytics to send previously funded borrowers the right message at the right time.
SoftVu today announced that it has expanded its client services team, adding Bob Denner as a Client Manager. Denner will manage accounts and interface with clients, actively working to ensure that each client achieves its marketing objectives.
To better serve the needs of the financial services industry, SoftVu today announced Brian Thompson as Vice President of Technology and Kory Dillman as Vice President of Product Management.
Upcoming Events
LeadsCon Las Vegas
March 1 – 2, 2011
The Mirage Hotel & Casino
Las Vegas, Nevada
