How Mortgage Lenders Can Understand Social Media Strategies of Realtors
With interest rates rising and the refi boom declining, more of our clients are shifting their focus to the purchase market. Thus, I am answering more questions about marketing strategies to build relationships with realtors: “Does SoftVu have any brilliant ideas on how my mortgage company (division) can develop better relationships with realtors? Does SoftVu have any email campaigns...
Read MoreHappy Holidays from SoftVu
Wishing you health and happiness this Holiday Season and prosperity in the New Year!
Read MoreSeptember 2011 Click Through By Lead Source
Click-through rates for lead generators and lead aggregators for the month of September 2011.
Read MoreJune 2011 Click Through By Lead Source
Click-through rates for lead generators and aggregators for the month of June 2011.
Read MoreMay 2011 Click Through By Lead Source
Click-through rates for lead generators and aggregators for the month of May 2011. Metrics include % of mix, delivery rate, open rate, click through, and multiple click through rate.
Read MoreEmail Usage Trends
Return Path, an email certification and reputation monitoring company, just announced the findings of a 6-month study: Email on the Move: The Future of Mobile Messaging. The study reveals several interesting habits in how people read email. The most glaring finding is the dramatic rise in reading email on mobile devices, with 81% growth between October 2010 and March 2011. While mobile remains a...
Read MoreLendingTree Acquisition
Congrats to LendingTree (HomeLoanCenter.com) for getting the deal done with Discover. The transaction between the parties resembles a deal done back in late 2004 between eSmartloan.com and Capital One. The driving factor for each of these acquisitions is similar: the .com lender needed a big customer base to work instead of purchasing expensive leads from aggregators; and the big...
Read MoreApril 2011 Click Through By Lead Source
For April 2011, the overall numbers remain steady with slight movement in percent of mix.
Read MoreMarch 2011 Click Through By Lead Source
LendingTree.com remains the dominate lead source, but Quin Street shows marked improvement, moving up 2% in one month.
Read MoreNeed More Closed Loans? A Drop of A1 Steaksauce Will Do the Trick.
Don’t miss out on sales opportunities by ignoring your customers or previous borrowers. Whether you buy leads online or generate them organically, improving visibility among existing customers can more than double your impact. There’s a fabled story among marketers that clearly illustrates the point of out of site, out of mind. A savvy marketer for A1 Steaksauce was able to increase...
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