Infographic: March 2013 Email Performance
Delivery, click through, and open rates for lead generators and lead aggregators for the month of March 2013.
Read MoreFebruary 2013 Email Performance by Lead Source
Delivery, click through, and open rates for lead generators and lead aggregators for the month of February 2013.
Read MoreJD Powers: Social Media Servicing versus Social Media Marketing
A strong social media strategy can have positive impact on bottom line and brand image JD Powers released a new study 2013 Social Media Benchmark Study that provides valuable insight into consumer expectations for social media as well as measuring how well companies are meeting expectations. The study identifies two key uses of social media–providing service to consumers and promotional...
Read MoreJanuary 2013 Click Through by Lead Source
Click-through rates for lead generators and lead aggregators for the month of January 2013.
Read MoreNovember 2012 Click Through by Lead Source
Click-through rates for lead generators and lead aggregators for the month of November 2012.
Read MoreDialer in the Dark
It’s the same thing every day. Loan officers are sitting around in a call center, waiting to be connected to a live person on the other end of the phone while the phone system dialer calls number after number randomly. At the same time, consumers are either ignoring the call because they don’t recognize the caller ID, or they answer but are too busy or are not interested in what the...
Read MoreOctober 2012 Click Through by Lead Source
Click-through rates for lead generators and lead aggregators for the month of October 2012.
Read MoreWhat Is The Best Social Media Strategy?
You’ve made the leap into social media. You’ve familiarized yourself with the biggest platforms, creating Twitter and LinkedIn accounts and designing a great-looking Facebook page. You’ve even begun a blog. You’ve made a schedule for when to post to each site and determined from the outset exactly what kind of content you want to include. Now it’s just a matter of...
Read MoreThe Loan Officer’s Secret Weapon
It’s 1:30 p.m., and you’ve spent more than half the day making phone calls to borrowers. When you look at your to-do list for the remainder of the day, you realize your day is just starting. A quick glance at the list uncovers you still have to: Follow up with 8 new leads that have been assigned to you Email 3 borrowers in the pipeline to request needed documents Call and explain...
Read More8 Ways to Launch Your Social Media Today
Social media sites can be great assets to companies, because they provide incredible savings, due to the amount of free advertising available to businesses and also because the Internet provides a window to a much larger audience than any storefront company will realize. It is important though, if you are going to participate in the virtual business world, that you have the proper guidance...
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