Industry Trends

Industry statistics related to mortgage marketing

September 2011 Click Through By Lead Source

Click-through rates for lead generators and lead aggregators for the month of September 2011.

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June 2011 Click Through By Lead Source

Click-through rates for lead generators and aggregators for the month of June 2011.

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May 2011 Click Through By Lead Source

Click-through rates for lead generators and aggregators for the month of May 2011. Metrics include % of mix, delivery rate, open rate, click through, and multiple click through rate.

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April 2011 Click Through By Lead Source

For April 2011, the overall numbers remain steady with slight movement in percent of mix.

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March 2011 Click Through By Lead Source

LendingTree.com remains the dominate lead source, but Quin Street shows marked improvement, moving up 2% in one month.

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February 2011 Click Through By Lead Source

Our second report on lead source performance. Overall, the numbers remain consistent when compared to January. Metrics include % of mix, delivery rate, open rate, click through, and multiple click through rate.

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Januar 2011 Click Through By Lead Source

With campaign data from a variety of lenders, we thought it would be helpful to post key performance indicators for lead sources. Check back for monthly updates.

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