Happy Holidays from SoftVu
Wishing you health and happiness this Holiday Season and prosperity in the New Year!
Read MoreEmail Usage Trends
Return Path, an email certification and reputation monitoring company, just announced the findings of a 6-month study: Email on the Move: The Future of Mobile Messaging. The study reveals several interesting habits in how people read email. The most glaring finding is the dramatic rise in reading email on mobile devices, with 81% growth between October 2010 and March 2011. While mobile remains a...
Read MoreNeed More Closed Loans? A Drop of A1 Steaksauce Will Do the Trick.
Don’t miss out on sales opportunities by ignoring your customers or previous borrowers. Whether you buy leads online or generate them organically, improving visibility among existing customers can more than double your impact. There’s a fabled story among marketers that clearly illustrates the point of out of site, out of mind. A savvy marketer for A1 Steaksauce was able to increase...
Read MoreFour Critical SEO Factors for Inbound Mortgage Marketing
In order to display high on the search results list, your site must be optimized for search. Unfortunately, there’s no silver bullet or quick short-cut to search engine optimization (SEO). Good SEO involves effort and can be time consuming. By starting with the basics, you can realize significant improvements rather quickly. Following are 4 critical factors that you must do to start the SEO...
Read MoreLead Nurturing Strategy
With LeadsCon going on this week, everyone’s attention is on leads generation. As you refine your lead generation strategy, have you also taken time to consider how you will work the leads that you generate or buy? The Internet makes a concise nurturing strategy vital. According to Deloitte, 93% of online mortgage applicants conduct research online as part of the mortgage buying process....
Read MoreIncrease Lending Efficiency with Automated Lead Nurturing
During tough market conditions, your business must have pin-pointed focused on optimized lead management and marketing activity. With the housing and mortgage lending industries facing a challenging year, now might be the time to consider an automated lead nurturing service like SoftVu. Lead nurturing, also known as marketing automation, brings together lead management and marketing activities in...
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