The SoftVu Process
A lead is just the beginning of the relationship. If you’re spending money to acquire leads, why not nurture them and ensure that you regain your investment? In order to increase sales, every lead must receive constant and relevant attention. SoftVu solves this problem with innovative technology, creative content, and repeatable workflows. We are successful when we deliver results that consistently and reliably bring measurable returns to your top line.
We work directly with clients through each step, ensuring that our work stays on target and continually exceeds expectations. We aim to provide the best-possible customer experience!
1 | Understand Your Goals and Objectives
Everything starts with a kick-off meeting to introduce the communication strategy. That meeting is followed up with a more in depth discovery meeting. We typically ask that all stakeholders participate in this meeting because all the important tactical questions are asked: needs, objectives, message, and goals. While we ask a lot of questions, we prefer to spend most of this time listening.
2 | Humanize Your Brand
We meet the unique needs of the online market niche where the lack of face-time and the personal touch of typical “brick and mortar” shops is often the top customer complaint. SoftVu equips you with everything needed to build customer trust and loyalty online. SoftVu’s creative team uses a variety of techniques to put a face to your name. We cover everything from writing scripts and producing videos, creating email messages and landing pages, to developing complex strategies that align your goals with consumers’ online buying behavior.
3 | Automate Sales Workflows
Help your sales team to achieve maximum potential by automating the sales workflow. Our seamless integration with popular CRM and LMS packages enables automatic triggers to send marketing campaigns based on lead status. We will work with you to identify triggers and to define timing for campaign message delivery. Automating the sales workflow helps you to
- Increase control over routing activities
- Eliminate redundant tasks
- Ensure sales opportunities are never lost
- Standardize best practices
4 | Motivate Prospects to Take Action (convert)
As much science as it is art, marketing communications are all about starting and sustaining relationships. SoftVu wraps your brand, creative content and automated flows together into a seamless offering with one overarching goal: to motivate prospects to act. By humanizing your brand and business goals, SoftVu’s technology and professional services deliver increases in lead conversions, which results in higher revenue and customer loyalty.
5 | Measure, Analyze, Test and Improve
Client success managers work directly with you to ensure that each campaign continually achieves the desired outcome. Basic metrics include email deliverability, click-through rate (CTR), and stickiness factor. Consistent attention to your needs and campaign performance ensures that the most relevant and compelling content is delivered to each consumer. As a result, you send out personalized campaigns that meet the changing needs of your audience…without lifting a finger.
