Marketing Automation and Lead Optimization
We work with our clients to identify opportunities to optimize their online presence, and then we develop marketing strategies to meet their business goals. The answer might be as simple as a more effective subject line or as complex as a complete software service. It’s our job to manage these situations so you don’t have to. SoftVu can help you build product understanding, grow brand awareness, and increase company credibility, all of which help you close more loans.
See What We Do
Strategic Marketing Development: We work with you to establish workflows that compliment your existing sales process. Our unique approach to interactive marketing incorporates everything you need to generate valuable sales leads and retain existing customers.
Email Marketing Campaigns: With campaigns in place, the SoftVu system becomes your frontline offense, intuitively sending campaigns to leads, prospects and existing customers. Our automated platform triggers campaigns based on a specific behavior, event, or status. Each campaign includes a LeadAlert, a Vu Notification that instantly alerts your sales team when a prospect opens an email or visits a landing page. Knowing when they’re in and engaged puts you first in line for contact–no more dialing for dollars.
Creative Design and Development: Our award-winning creative services team brings your brand to life. Each campaign strategy is based on your business goals and can range from simple landing pages to complex rich-media eBrochures to a complete on-line presence.
Campaign Management: Each client is assigned a client manager (aka “marketing engineer”) who works to understand the client’s business and then establish goals and milestones to deliver quantifiable results. The one-on-one attention assures that every campaign is continually monitored and optimized for success.
Credit Prescreen Offers: Short-forms leads are proving to be a growing pain point for the Internet lead industry. We extend lead scoring for financial products with Automated Credit Screening (“ACS”), which uses credit scores from top credit bureaus to provide priceless insight into each lead. The ACS program bundles together everything you need to remain FCRA compliant while garnering attention of prospects that meet your criteria.