If you are spending money on demand generation, then you know how expensive and challenging it can be to manage leads. With an endless flow of leads from a wide variety of sources, the lead flow can quickly become overwhelming and time consuming. Leverage SoftVu’s industry-specific lead scoring algorithms to automatically qualify sales leads and send only hot leads to the floor. SoftVu’s scoring and nurturing service transforms traditional hit-and-miss lead chores into automated strategies.
- Score leads using relevant attributes: credit score, loan-to-value (LTV), demographics, and more
- Qualify leads before they hit the sales floor
- Validate lead form information to screen out unqualified leads
Lead nurturing, often called drip-marketing or lead incubation, is an important lead management practice that provides periodic communications to help keep your name and brand in front of potential buyers. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.
SoftVu transforms traditional incoming-lead and stay-in-touch campaigns into automated lead nurturing strategies built around proven best-practice-based marketing campaigns that
- Identify and present your most compelling messages
- Blend media and marketing channels to strategically increase contact rates
- Automate lead nurturing chores with SoftVu’s automated marketing software delivery platform
- Provide complete business intelligence reporting, including Vu Notifications and robust message tracking
SoftVu clients can automatically incubate and reach out to prospects, turning them into qualified leads by cultivating their interest over time in a direct, personal way that traditional marketing campaigns can’t match. If you target Internet leads, then your contact schedule and messaging must be consistent, relevant, and personalized. SoftVu uses a combination of email video marketing, landing pages, and periodic newsletters to meet this challenge. To ensure that the incubation process is as efficient as possible, our Vu Notifications notify you each time a prospect views a campaign. You know when they’re ready for a call.
An often-overlooked step is ongoing post-sale communications to continue building relationships with the goal of making each customer a Customer for Life. By sending strategically timed campaign messages, your name will be front of mind when a prospect is ready to buy again.