We help you to optimize your online presence and gain a competitive advantage to engage more prospects. Whether your focus is improving conversion ratios, conducting lead nurturing programs, reporting on campaign performance, cross-selling and up-selling to your existing customer base, or all of the above, SoftVu’s marketing automation platform can help you achieve your goals.
Unlike traditional email marketing campaigns and standard CRM functions, SoftVu’s marketing automation platform is a single system that connects online marketing activities with consumer buying patterns. SoftVu’s marketing automation platform enables our clients to focus on leads when they’re ready to buy instead of wasting time prospecting cold leads. Vu Notifications sent to a phone or email in-boxes provide immediate alerts when leads view messages, so you can instantly connect with leads in live conversations.
Marketing Automation & Lead Optimization
- Integrates with CRM, LMS, and other data systems to collect data such as recipient product interest, buying timeframe, qualification to purchase; and client parameters such as assigned salesperson, specific product information, current pricing, and other information.
- Builds a unique, relevant, and timely message with targeted, personalized content for every recipient. Collected data from CRM, LMS and other data systems is used to gather together and assemble a unique collection of content items, creates a unique URL behind each message.
- Sends each unique message at strategic trigger points such as significant sales events or a set time-interval post-sales-event, according to industry best practices and predetermined sales strategies.
- Vu Notifications instantly notifies the sender, sender’s sales manager, or anyone else by email or SMS phone message when your messages are viewed. Why? When your prospect is viewing your message, they’re most likely to: 1) engage with your salesperson; 2) be near a phone; and 3) have time to talk. You know when to call.
- Measures campaign performance tracking everything about your message, from delivery, views, forwards, click-throughs, to message content, and ultimately verifies your ROI. With our powerful predictive data model and rules engine sitting behind your campaigns, you know what content is most engaging to your customers.