ADDYs and Web Marketing Association Awards Presented to SoftVu

Overland Park, KS (April 3, 2008) — The interactive services department of SoftVu LLC recently brought home several awards recognizing the team’s creation of rich media ads and marketing automation campaigns.

The American Advertising Federation (AFF) bestowed seven awards upon SoftVu including a Silver ADDY award for a web commercial produced for client Leads360 in the Interactive Media/Email category and a Silver ADDY for a commercial for client American Heritage in the same category.

SoftVu also received ADDY Bronze awards in the Advertising/Self-Promotiion category for its own rich media commercial, Online Lending; three Bronze awards in the Elements of Advertising category for client American Heritage, the SoftVu Online Lending eBrochure, and Leads360; and one Bronze Award for a campaign with two web commercials in the Interactive category for client First American Title Insurance Company.

In addition, SoftVu garnered three awards at the Web Marketing Association’s 2007 Internet Advertising Competition (IAC) including Best Bank Rich Media Online Ad for the company’s Online Lending self-promotion piece. SoftVu’s project for client Leads360 was also honored for Outstanding Rich Media Online Ad, and SoftVu received Outstanding Rich Media Online Campaign for client America Heritage. Judges for this competition are experienced professionals from advertising design and technology and include ddb worldwide communications, Goodby, J. Walter Thompson, Ogilvy Interactive, and Wunderman. The awards program honors excellence in online advertising.

SoftVu showcases its online communication pieces through its proprietary marketing automation software which triggers digital media campaigns, distributes them, and also tracks and reports who is viewing and when. SoftVu has developed proprietary marketing solutions for financial services, insurance, automotive and recruiting industries.

About SoftVu. A leading provider of marketing automation systems, SoftVu was founded in 1999. SoftVu has earned a reputation for engaging customers with personalized, relevant, and timely communications to help businesses close sales. The company creates automated campaigns for lead generation and incubation, sales follow-up, and client retention programs. For more information about SoftVu, visit www.softvu.com.

About the ADDY Awards. ADDY awards are a three-tiered national competition sponsored by the American Advertising Federation that recognizes excellence in creative advertising. Local winners advance to one of 14 district shows; district winners move to the national competition and vie for the coveted ADDY trophy. The ADDY Awards represent the spirit of creative excellence by recognizing all forms of advertising from media of all types, creative of all sizes and entrants of all levels from anywhere in the world. For more information, visit www.aaf.org.

About The Web Marketing Association. The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association (WMA) to help set a high standard for Internet marketing and web development. Staffed by volunteers, this organization is made up of marketing, advertising, public relations and web design professionals from around the world who share a passion for improving the quality of advertising, marketing and web site development on the Internet today and in the future. For more information, visit www.advertisingcompetition.org/iac.