Integrated Marketing Solution from SoftVu Changes the Face of Online Lending.

Overland Park, KS (June 8, 2007) — When SoftVu LLC created an integrated online campaign for its client Diversified Mortgage Services, actual Loan Consultants were put behind the camera. Months later, Diversified Consultants couldn’t be happier to have their faces greeting online loan applicants. Close rates are rising every day.

Diversified Mortgage Services relied upon a partnership with SoftVu and Mortech to increase contacts with online lending customers and close more loans. Diverisified’s return on investment is a case study for the books. Within months of launching the Mortech-SoftVu solution, Diversified’s loan close rates rose from 3.1 to 6.7%, an increase of 116%. The lender became a SoftVu client in October 2006 and went live with their automated campaigns in February 2007. In March, Diversified moved into the Top 10 LendingTree rankings for Purchase lenders along with other SoftVu and Mortech clients, including 4 of the top 10 Purchase; 3 of the Top 10 Refinance; and 4 of the top 10 Home Equity lenders.

SoftVu LLC, a leading provider of technology-based sales and marketing solutions, partnered with Mortech, a mortgage industry pricing and lead management system to assist lenders. The SoftVu-Mortech solutions work together strategically to capture and process leads immediately after borrowers complete a loan application online. Mortech secures Diversified leads from LendingTree and other lead sources. Mortech then processes and supplies the loan offer details, assigns a loan officer, and sends real-time pricing and rate data details to SoftVu’s proprietary communications software platform, Relay.

By harnessing email, web, and mobile marketing channels and enhancing it with the warm, friendly human face of their lenders, SoftVu extended Diversified’s personal presence. Through targeted rich media and email campaigns, Diversified was able toreach prospects before the competition. SoftVu automatically notified Diversified Loan Consultants by email or cell phone text message the instant their prospect viewed their messaging so they knew exactly when the borrower was online. Lending Consultants were then able to contact borrowers at the exact moment they were ready to talk mortgage.

“Any time you can put a face to a name, you make a better impression,” said President and Founder of SoftVu, Tim Donnelley. “Our clients use our automated rich media solutions to build one-to-one customer relationships. This helps them overcome some of the most common lending issues such as lack of response and follow-up. We also give them a more professional look and resolve communications etiquette issues by promoting our clients through consistent, high-quality online communications.” Campaigns from SoftVu are typically used for lead generation, lead incubation (the warming of leads), sales follow-up, and client retention programs. In addition to creating, managing, and distributing content, SoftVu’s Relay platform also tracks and reports on their messages, and includes metrics such as click-through and view rates.

Traditional models of communication are not as effective as they once were, according to Donnelly. In a February survey by Datran Media, 83 percent of marketers listed email as their most important advertising tactic for 2007, chiefly because it was best able to drive incremental revenue.

“We are able to let clients maintain a consistent brand experience across online channels. SoftVu is one of the only companies in the nation who can provide a full-service solution. Other companies have assembled specialized and isolated groups of advertising, marketing and technology companies in an effort to provide a total solution. We are a one-source solution for integrated customized communications. We know our communications are working because we can track and report on the results to show clients how much revenue we are generating for them. Combine that with our new Mortech partnership, and this is an unbeatable solution to close the loop on any type of sale.”

Donnelly said his company humanizes the loan process, giving his lending clients a distinct advantage to close more loans. In the first 15 minutes of completing an onlinerequest, the lenders using the SoftVu video solution have treated the applicant to numerous professional and positive impressions. By the time the actual loan papers are received by the borrower the next day, applicants have an offer from a lender they trust and all their questions answered.

“When you compare the personal experience offered by SoftVu, with the limited contacts of traditional and other online lenders, it’s easy to see why Diversified and our other clients are seeing a significant rise in close rates. We are capturing leads for them that would otherwise disappear,” said Donnelly.

According to Diversified Chief Executive Officer, Aaron Hill, “We were able to secure qualified leads when we were top of mind with the borrowers. It increased our contact rates and our loan consultants were able to build relationship instead of tracking down unqualified leads.

SoftVu Chief Executive Officer, Steve Garver, said, “It is very gratifying for us to see a client like Aaron become so successful. It is a perfect example of how our solution is truly integrated with Mortech, and validation that the direction we are taking with our Best-Practice models for online lending is delivering a phenomenal return on investment.”

SoftVu has fine-tuned their solutions over the years, developing more than 40 Best Practices for a variety of industries. The company has created a positive ROI for every lending client to date.

“We would not have had as many opportunities to close loans without the SoftVu marketing campaign working for us. Absolutely,” concluded Hill.

About SoftVu. A leading provider of technology-based sales and marketing solutions, SoftVu was founded in 1999 to help companies develop streamlined messaging and communicate more effectively with clients through innovative software and online media. For more information SoftVu’s online lending or other solutions, visit www.softvu.com or call (913) 696-9700.

About Mortech. A lead management system software provider, Mortech is involved in a wide variety of software products designed for the mortgage industry, including all-in-one pricing, rate notification, and customized rate sheets.

About Diversified Mortgage Services. A national mortgage lender headquartered in Bowling Green, Kentucky, Diversified Mortgage Service is different. Diversified Mortgage Consultants build a client-consultant relationship with borrowers, learning about each borrower’s needs, then provide at least three different offers from the hundreds of loan products offered by more than 30 loan sources. Specializing in first-time home buyers Diversified currently employs more than 50 full-time mortgage specialists.