International Creative Awards Go to SoftVu.

Leawood, KS (January 9, 2007) — SoftVu LLC received two awards from The 2006 International Davey Awards for online advertising and marketing campaigns. Named for the story of David and Goliath to recognize the achievement of the “Creative Davids,” the Davey Awards focus on fresh ideas and exceptional execution rather than the biggest budgets. SoftVu was honored with two Silver Awards for an interactive rich media project and campaign developed for its client CapWest Mortgage. SoftVu’s were among more than 3,500 entries submitted by advertising agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Gold and Silver winning entries are judged on their merits based on a standard of excellence determined by the International Academy of the Visual Arts (IAVA). Elements of SoftVu’s services evaluated for the awards included the interactivity provided by SoftVu’s software solution called Relay, an online distribution and tracking system.

SoftVu Chief Executive Officer, Steve Garver, said, "Just as David defeated the mighty Goliath with a big idea and a little rock, this recognition is a testament to our steadfast commitment to delivering high quality solutions for our clients. These awards also recognize the exceptional talents of our writers and designers. It is always rewarding to know our work is esteemed by our peers in the industry."

SoftVu’s solutions are used in campaigns for lead generation, lead incubation, sales follow-up, and client retention programs. Other awards the integrated online communications firm has added to its trophy case for rich media projects include Fountain Awards from the Kansas City regional Business Marketing Association, OMNI Awards from the American Advertising Federation, and the Bronze Quill Award from the International Association of Business Communicators.

The bank campaign focused on a growing family and how their financial needs change over a lifetime. SoftVu’s use of animation, voice over, pictures, videos and their Relay communications platform provided a competitive advantage. In the increasingly sophisticated online marketplace, SoftVu takes a best practice approach to break through and capture customer attention.

"This was the first international competition SoftVu had entered,” reported Tim Donnelly, President of SoftVu." The campaign was very effective for our bank client and we appreciate the trust our client placed in us to develop this innovative approach for them. “

About The International Davey Awards. The first major competition designed specifically for smaller firms, The Davey recognizes creative work from around the world. Renowned for leveling the playing field, the Davey Awards allow entrants to compete with their peers and win recognition for their projects based on creativity rather than big budgets. Sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Coach, HBO, Wired, and Yahoo! For more information on The Davey Awards, visit http://www.daveyawards.com

About SoftVu. An integrated online communications company, SoftVu was founded in 1999 to provide solutions that help companies develop streamlined messaging and communicate more effectively with clients and potentials through innovative software and online media. Clients worldwide use SoftVu solutions in campaigns for lead generation and incubation, sales follow-up, and client retention programs. SoftVu solutions include Web-based automated communications software, creative and campaign management professional services, and industry-specific marketing best practices.

For more information about SoftVu, visit at www.softvu.com.