SoftVu and Mortech Partner to Serve Lenders.

Overland Park, KS (May 11, 2007) — SoftVu LLC, a leading provider of technology-based sales and marketing solutions, announced their partnership with Mortech to provide services to lending and banking institutions. SoftVu, headquartered in Overland Park, Kansas offers solutions for lead generation, lead incubation (the warming of leads), sales follow-up, and client retention programs.

The two companies have assisted Diversified Mortgage Services over the last five months and saw their client’s close rates rise from 3.1 to 6.7%, an increase of 116%. Mortech provided lead information and information processing then SoftVu leveraged the information through marketing campaigns created for Diversified.

Diversified Chief Executive Officer, Aaron Hill, said, “Through the online campaigns, we were able to secure leads when we were top of mind with the borrowers and build relationships instead of tracking down unqualified leads.”

Partner and Vice President of Sales at SoftVu, Jamie Oakes, added, “We have found an effective way to help our mutual lending clients achieve a higher contact ratio and higher loan conversion rates. We look forward to a long-term, rewarding relationship with Mortech.”

About SoftVu. A leading provider of technology-based sales and marketing solutions, SoftVu was founded in 1999 to help companies develop streamlined messaging and communicate more effectively with clients through innovative software and online media. For more information on SoftVu’s online lending or other solutions, visit www.softvu.com or call (913) 696-9700.

About Mortech. A lead management system software provider, Mortech is involved in a wide variety of software products designed for the mortgage industry, including all-in-one pricing, rate notification, and customized rate sheets.

About Diversified Mortgage Services. A national mortgage lender headquartered in Bowling Green, Kentucky, Diversified Mortgage Service is different. Diversified Mortgage Consultants build a client-consultant relationship with borrowers, learning about each borrower’s needs, then provide at least three different offers from the hundreds of loan products offered by more than 30 loan sources. Specializing in first-time home buyers Diversified currently employs more than 50 full-time mortgage specialists.