Web Marketing Association Presents Two Awards to SoftVu.

Overland Park, KS (May 22, 2007) —SoftVu LLC, a leader in the integrated online communications industry, was presented with two awards at the Web Marketing Association’s 2006 Internet Advertising Competition (IAC) Awards (advertisigncompetition.org). The company received two awards: one for “Best Bank Rich Media Online Campaign” and one for “Best Bank Rich Media Online Ad.” Both awards are for projects completed for CapWest Mortgage.

The awards program honors excellence in online advertising. Entries were given scores based on IAC guidelines for creativity, innovation, design, copywriting, use of medium, and impact.

“The entire SoftVu team contributed to this campaign win,” said Tommy Hinton, Chief Technology Officer of SoftVu. “It is a positive demonstration of how effectively our whole solution works for our clients. It also shows how we work together collaboratively with our clients.”

The inspiration behind the rich media project came from, Monte Robbins, President of CapWest. SoftVu showcases the eBrochure through its communications platform, Relay, which triggers digital media campaigns, distributes them, and also tracks and reports who is viewing and when. CapWest’s other prize-winning campaign features SoftVu rich media collateral, including a virtual Loan Advisor and extensive loan process overview designed to help online borrowers see the whole process from beginning to end before applying for a loan with CapWest. “SoftVu’s staff understood exactly what we had in mind, then worked with us hand-in-glove to create an effective campaign. It has increased the number of borrower contacts we make and helps us close more loans every day,” Monte Robbins said.

SoftVu has worked with many online lenders since 2002 to create automated interactive lead acquisition, lead incubation, retention and loyalty campaigns.

“We appreciate clients like Monte who encourage us to think outside the box. The two sales tools we created which won the awards were valuable solutions for him,” said Vice President of Sales at SoftVu, Jamie Oakes.

SoftVu has created a positive return on investment for every client who has utilized their online lending solutions. Best-Practice models for lending and several other industries developed by SoftVu include healthcare and pharmaceuticals, staffing and recruiting, manufacturing, franchising, and others.

About The Web Marketing Association. The Web Marketing Association (WMA) was founded in 1997 to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, this organization is comprised of marketing, advertising, public relations and design professionals from around the world. It has become the premier industry-based site recognition program for Web developers and marketers worldwide.

About SoftVu. A leading provider of technology-based sales and marketing solutions, SoftVu was founded in 1999 to help companies develop streamlined messaging and communicate more effectively with clients through innovative software and online media. Clients use SoftVu solutions in campaigns for lead generation and incubation, sales follow-up, and client retention programs. SoftVu solutions include Web-based automated communications software, creative and campaign management professional services, and industry-specific marketing best practices.

For more information about SoftVu, visit www.softvu.com.