Internet Lending Overview

SoftVu first delivered its lending solution in 2002 with a leading Internet lender.  Today, SoftVu clients include 10 of the top 30 LendingTree lenders.  SoftVu uses a Best Practices approach in developing campaigns successful for:

• Initial contact (with video messaging) to Internet leads
• Remarketing campaigns to aged leads
• Loan status updates for applications in process
• Closed loan surveys for funded transactions
• Lead incubation programs to keep a customer for life

Lenders rely on SoftVu to help increase close rates.  Our solution lets loan officers better manage their sales cycles through view notifications delivered automatically when the potential borrower views a message.

SoftVu's integration services drive the automation process to simplify the work flow for the loan officer's communications.  We integrate with a variety of lead management and CRM systems as well as the lead aggregators.  SoftVu has developed integration points with the following companies:

• Salesforce.com
• Leads360
• LeadROI
• LeadMailbox.com
• Oracle
• Sage CRM Solutions
• LowerMyBills.com
• LendingTree.com
• getsmart.com
• Mortech Mortgage Technologies 

SoftVu is a Gramm-Leach-Bliley compliant firm.