Marketing automation provides a simple way for businesses to accomplish many critical sales and marketing processes that would otherwise distract your salesforce from what they do best: face-to-face sales. So instead of spending the workday chasing down low-probability unqualified leads, your salesforce can focus on hand-raisers first: high-probability, qualified leads.

How does Marketing Automation Work?

SoftVu focuses on building and delivering automated messaging within strategic sales campaigns. SoftVu works with clients to develop strategic sales campaigns that include best practices outlining how and when to employ each of several strategic messaging elements listed here...

• Content Development (subject line, body copy, rich media elements, CTA elements)
• Content Building/Assembly (dynamically from custom component parts)
• Message Delivery (sender, recipients, triggers, timing, individual or mass sends, etc.)
• View Notifications (to sender or sender and others, managed or unmanaged)
• Response Tracking ( Received? Opened? Forwarded? Content? Campaign? Sender? All aspects of every send in every campaign are tracked)
• Business Intelligence Reporting (including quantifying ROI)

SoftVu designs, implements, tracks, and evaluates all campaigns with one goal in mind—helping you close more sales

Email Marketing Automation Best Practices

Changes in status or a time trigger send your messages as often as you wish. All the while, you receive notification alerts telling you when recipients click through your messages. Email marketing automation is ideal for

• Auto responder emails from web forms completed from a company’s web site
• Auto responder emails from third-party aggregators
• Emails based on lead disposition such as aged leads
• Order application confirmation emails
• Client satisfaction surveys and more

Tap Customers on The Shoulder

Consistency is the most valuable component to automation. Consistent imagery. Consistent messaging. And consistent delivery—continually tapping your customer on the shoulder. Email marketing automation lets you enhance your brand across your entire organization effortlessly.

Create, store, distribute, track, measure and test your communications using award-winning online communications and SoftVu Internet marketing automation. Re-engage infrequent customers or prospects. Turn them into only high quality leads.

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SoftVu is a Habeas Certified Sender.