Reach Out Without Lifting a Finger

SoftVu’s proprietary marketing automation software allow our clients to focus on leads when they’re ready to buy instead of wasting time prospecting cold leads. View notifications sent to phone or email inboxes alert them when leads view their messages, so SoftVu clients can connect with leads in live conversations within minutes.

Relay, like other email marketing software can create, send, and track targeted email campaigns to their opt-in recipients. But what sets Relay apart is its unique capabilities around automated message creation, deployment, and tracking.

Email Marketing Software Unlike Any Other

• Integrates with CRM, LOS, and other data systems to collect data such as recipient product interest, buying timeframe, qualification to purchase; and client parameters such as assigned salesperson, specific product information, current pricing, and other information.
• Builds a unique, relevant, and timely message with targeted, personalized content for every recipient. Relay uses the data collected from CRM, LOS and other data systems to gather together and assemble a unique collection of content items, creates a unique URL behind each message.
• Sends each unique messages at strategic trigger points such as significant sales events or a set time-interval post-sales-event, according to industry best practices and predetermined sales strategies.
• Instantly notifies the sender, sender’s sales manager, or anyone else by email or SMS phone message when your messages are viewed. Why? When your prospect is viewing your message, they’re most likely: 1) engaged and interested; 2) near a phone; 3) have time to talk. You know when to call.
• Measures Campaign Performance tracking everything about your message, from delivery, views, forwards, click-throughs, to message content, and ultimately verifies your ROI.

A Fully-Automated Message Factory

Relay’s email marketing software allow you to connect with people in live conversations the minute they view your email marketing communications. Every message is customized to each client based on consumer profiles and behaviors.

Relay core elements:

• Easy-to-use Creation/Distribution Tools
• Customized Content/Message Management
• View Notifications via Computer or Phone
• Interface/Integration Engine
• Rules/Decision Engine
• Campaign Management
• Email Distribution
• Accessibility ( use from any standard Web browser)
• Robust Reporting/Tracking (including date/time sent and viewed, click-throughs, forwards, and more)