15 Nov 2017
Welcome to SeniorVu’s daily ‘flash fiction’, with the continuing saga of Mary Lu at the Vu. Mary Lu is a 78-year old fictitious resident of a fictitious senior living community called Hickory Hills View (a.k.a. The Vu).  Every night, while her husband Bobby (he’s fictitious too) sleeps next to her, she sends her sister Carolyn [...]
15 Nov 2017
November 15, 2017 Kansas City, Missouri: SoftVu and Discourse Analytics have announced the formation of a strategic partnership to enable individualization based enhancements to their marketing and lead management strategy platforms. The partnership creates a first-of-its-kind deployment of automated marketing to a specific individual based upon that person's unique mindset and their connection to the brand. [...]