05 Jun 2018

Kansas City, Mo.  – LendingTree® and SoftVu announced the four finalists that will showcase their innovations at the annual Mortgage Innovation Summit, which is celebrating its 10th year.

Four innovators have been chosen to compete in the “LendingTree Innovation Challenge” for a $5,000 grand prize. These four finalists are Jeff Rohr, SquareOffs; Jon Hill, Vitreus; Ethan Ewing, ProPair.com; and Laura Steward, Video Fizz. Each brings innovative solutions centered around the consumer experience. These innovators will present live on stage amid industry executives at SoftVu’s Summit in Kansas City, June 12th.

“This competition is an opportunity for start-ups and established companies to introduce their latest technology and show how it could adapt for the financial technology (fintech) industry,” says LendingTree Founder and CEO Doug Lebda. “Together with SoftVu, LendingTree wants to encourage innovators who are building disruptive solutions and businesses that meet the challenges of consumers, partners and clients in fintech. This event is designed to attract the latest and greatest solutions technology to the online financial industry.”

Each Innovator will have 8 minutes to present in the form of live demo, video and visuals, followed by questions from the panel of judges in a “Shark Tank”-style format. The judges, comprised of industry experts, will then select and announce the winner of the $5,000 top prize.

“SoftVu is honored to support LendingTree’s initiative in providing these entrepreneurs an opportunity to commercialize their innovations for the Greater Good of the mortgage industry, says Tim Donnelly, President and CEO of SoftVu. “Learning about emerging technologies from a variety of industries enables us to think differently about opportunities to spark fresh ideas in a fun and innovative way.”

Qualifications for the LendingTree Innovation Challenge at SoftVu’s Summit are:

o Must be high-growth and focused on innovation within the B2C customer acquisition industry

o Have at least two full-time founders

o Have a working prototype with customer interaction


LendingTree (NASDAQ: TREE) is the nation’s leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan. Since inception, LendingTree has facilitated more than 65 million loan requests. LendingTree provides free monthly credit scores through My LendingTree and access to its network of over 500 lenders offering home loans, personal loans, credit cards, student loans, business loans, home equity loans/lines of credit, auto loans and more. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information go to www.lendingtree.com, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree.

Founded in 1999 and based in Kansas City, SoftVu is a purpose-driven organization committed to driving client value through technology innovations, transparent results and exceptional service. SoftVu’s industry leading marketing automation platform leverages big data, machine learning algorithms and sophisticated A-B testing techniques enabling the mortgage banking industry to deliver the right marketing message to the right person at the right time. Today, the company’s SaaS based platform is used by the largest banks and mortgage lenders in the United States to increase sales conversion rates and deliver a great experience to their prospects and customers. SoftVu’s content distribution options include email, text, direct mail, retargeting and video.