14 Jun 2018

Kansas City, MO –LendingTree and SoftVu have announced the winner of the LendingTree Innovation Challenge that took place at the 2018 Mortgage Innovation Summit. A $5,000 prize was up for grabs among four technology entrepreneurs: Jeff Rohr of SquareOffs, Jon Hill of Vitreus, Ethan Ewing of ProPair.com and Laura Steward of VideoFizz. They pitched their business model to a panel of judges in the mortgage industry who considered the innovation, execution, market opportunity, company differentiators, and the entrepreneurs go-to-market strategy. The winner was Laura Steward of VideoFizz.

“I am so grateful to be awarded this prestigious honor and appreciative to LendingTree for their $5,000 award,” said Laura Steward, founder & CEO of VideoFizz. The VideoFizz consumer platform just recently discovered a new opportunity to attract businesses. “It was exciting to show this large group of lenders how those in the real estate industry are now using our product to sell and connect with their clients in a unique and more personal way. Most lenders can use it in the same way,” said Steward.

This is the 10th year for SoftVu’s Mortgage Innovation Summit and the first year LendingTree has offered an Innovation Challenge. “LendingTree always wants to encourage new innovation,” said Bruce Cook, SVP Corporate Development for LendingTree. “Learning from these creative entrepreneurs helps us discover new ideas to serve our customers better, and every competitor was impressive. Congratulations to Laura Steward for winning the prize!”

“SoftVu was thrilled to include the Innovation Challenge at the Mortgage Innovation Summit this year,” said Tim Donnelly, President & CEO of SoftVu, the founder of the yearly conference. “It was a great opportunity to showcase innovation and provide our attendees with leading edge ideas. The most successful mortgage lenders are constantly looking for new technologies that can give them a competitive advantage.”

About the Mortgage Innovation Summit

The Mortgage Innovation Summit is an annual conference in Kansas City for the top mortgage lenders and technology providers to share new ideas and collaborate on opportunities and trends that will advance the consumer experience throughout the mortgage. For more information about the summit, visit www.SoftVu.com/SummitX

About SoftVu

SoftVu, founded in 1999 and based in Kansas City, accelerates your sales conversion rates by creating, managing, distributing and tracking direct-to-consumer marketing campaigns. Leveraging big data, machine-learning algorithms and marketing automation, we deliver repeatable and predictable results to our clients, optimizing lead management strategies. For more information about SoftVu, visit www.SoftVu.com.

About LendingTree

LendingTree (NASDAQ: TREE) is the nation’s leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan. Since inception, LendingTree has facilitated more than 65 million loan requests. LendingTree provides free monthly credit scores through My LendingTree and access to its network of over 500 lenders offering home loans, personal loans, credit cards, student loans, business loans, home equity loans/lines of credit, auto loans and more. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information go to www.lendingtree.com, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree.