10 Dec 2018
Jerry Halbrook
Jerry Halbrook Named CEO of LoyaltyExpress Woburn, Mass., December 11, 2018 – LoyaltyExpress, a leading provider of cloud-based marketing automation, CRM, and POS solutions for banks and mortgage companies, and New Capital Partners, today announced the appointment of Jerry Halbrook to the position of Chief Executive Officer.  Jerry has 35 years of experience in financial services, [...]
19 Oct 2018
SMS Text Messaging Example
LoyaltyExpress Adds Another Component to its Marketing Omni-Channel Text messaging combined with email proves to increase loan closures Kansas City, Mo. – LoyaltyExpress has expanded its marketing automation platform by adding texting (short message service or SMS) as another means of communication between mortgage loan officers and consumers (leads). This texting tool is a unique [...]
15 Oct 2018
LoyaltyExpress Unveils LendingConnect World-Class Point-of-Sale Solution that Simplifies the Lending Process Woburn, Mass., October 15, 2018 – LoyaltyExpress, a leading provider of cloud-based marketing automation and CRM solutions for banks and mortgage companies, today announced its revolutionary new point-of-sale solution – LendingConnect – an interview-style 1003 application manager with intuitive, automated elements that simplify the [...]
11 Jul 2018
Loyalty Express, SoftVu, New Capital Partners
  New Capital Partners Announces LoyaltyExpress Investment in SoftVu BIRMINGHAM, Ala., July 11, 2018 – LoyaltyExpress, a portfolio company of New Capital Partners, has acquired SoftVu, a leader in creation, management, distribution and tracking of automated marketing strategies for direct-to-consumer markets in the mortgage lending industry. The investment begins SoftVu’s partnership with LoyaltyExpress, a provider [...]
18 Jun 2018
innovators hall of fame
SoftVu’s Summit awards lenders for their innovative thinking, intentional collaboration and high standards Kansas City, Mo. – Four lenders have been inducted into the Mortgage Innovators’ Hall of Fame, an award established at this year’s Mortgage Innovation Summit. Monte Robbins of CapWest, Jeff Douglas of Wyndham Capital, Todd Geiman of HomeDirect Mortgage, and Philip Kneibert [...]
14 Jun 2018
Kansas City, MO –LendingTree and SoftVu have announced the winner of the LendingTree Innovation Challenge that took place at the 2018 Mortgage Innovation Summit. A $5,000 prize was up for grabs among four technology entrepreneurs: Jeff Rohr of SquareOffs, Jon Hill of Vitreus, Ethan Ewing of ProPair.com and Laura Steward of VideoFizz. They pitched their [...]
05 Jun 2018
Kansas City, Mo.  – LendingTree® and SoftVu announced the four finalists that will showcase their innovations at the annual Mortgage Innovation Summit, which is celebrating its 10th year. Four innovators have been chosen to compete in the “LendingTree Innovation Challenge” for a $5,000 grand prize. These four finalists are Jeff Rohr, SquareOffs; Jon Hill, Vitreus; [...]
06 Mar 2018
KANSAS CITY, MO – SoftVu announced today that the company has chosen to leverage Optimal Blue’s powerful API to integrate robust product eligibility and pricing data into their unique technology platform. This highly-anticipated integration equips lenders with accurate and compliant rate quotes at an integral point of the homebuying cycle, providing a much-improved experience for [...]
15 Nov 2017
November 15, 2017 Kansas City, Missouri: SoftVu and Discourse Analytics have announced the formation of a strategic partnership to enable individualization based enhancements to their marketing and lead management strategy platforms. The partnership creates a first-of-its-kind deployment of automated marketing to a specific individual based upon that person's unique mindset and their connection to the brand. [...]
31 Jul 2017
July 31, 2017 KANSAS CITY, MO: In addition to providing industry-leading mortgage and senior living solutions, SoftVu has prioritized activities focused around fundraising and philanthropy in 2017. With the creation of the VuGooders, a name for our community minded team members, SoftVu is making an important impact in several charitable ways. In June, SoftVu hosted [...]