Just when you thought it was safe to send another email…it happens. Your message arrives in your leads’ inbox. You wait with bated breath to see what will happen. Will they open the email and click through to your website? Will they simply delete it without even opening it? Or will they–no!–open your email only to click the “unsubscribe” button?
While this particular brand of horror will never inspire countless sequels and spinoffs, for those in the mortgage industry this situation can inspire Grand Guignol levels of terror. After all, you’re not the only mortgage company sending messages to these leads. If you don’t find a way to stand out and grab their attention, it’s positively spooky how quickly they’ll gloss over you.
So what does it take to be the last one standing? The dead-lowest rates? The most chill-inducing campaigns? Well, be amazed by this plot twist: the best way to connect with someone…is by adding a personal touch.
Standing out from your competition is the key to survival in this game. But don’t get scared! Email personalization is a hidden weapon that will help you emerge victorious as the Last Mortgage Company Standing. And if there’s one thing SoftVu’s all about, it’s helping you beat the odds. Our partnership with Velocify and our LMS systems can give your messaging the edge you need to escape the horror of the unsubscribe curse. Doesn’t that just send shivers up your spine!