20 Mar 2019

The Digital Marketing Fitness Plan: 4 Ways to Improve the Health of Your Digital Marketing Campaign


Did you know that March is National Nutrition Month? Every year, The American Dietetic Association (ADA) provides information to the public about the importance of fitness and proper nourishment. This year’s theme is “Bite into a Healthy Lifestyle,” and it focuses on regular exercise and making good food choices. This inspired us to think about fitness and how it can be applied to things besides your body…things like your digital marketing campaign. After all, if you think about it, a healthy digital marketing strategy means a healthy business for you, so it’s important to make sure it’s operating at peak performance.

Unfortunately, just like with our own personal diets, it’s easy to start out strong saying you’re going to “eat better” and “get more exercise” and then slowly fall back into usual patterns. We get it! We’re guilty of the same things. But spring is just around the corner, and with it, the chance to get in shape for the spring selling season. So, strap on those exercise clothes, get your mind in gear and prepare yourself for the SoftVu Digital Marketing Fitness Plan.

Fitness Step 1: Take Stock of Your Situation

Getting in shape revolves around paying attention to what you’re currently doing.  So, your SoftVu trainer recommends you do the same – except in this case, it’s sitting down and assessing the health of your tech diet.

Understanding where your digital marketing is being used, what’s working the best, where the workflow may be getting bottlenecked is the first step in figuring out how to better accomplish your goals. Is your messaging all-things-to-all-people, or have you segmented it out so the right message goes to the right person at the right time? Is what you’re saying appropriate for your target as well as where they are in the sales cycle? Are you connecting with them on a regular basis – not too much and not too little? By doing an audit of your messages, you’re better able to determine where your pain points are and how you can improve on your marketing diet.

Fitness Step 2: Write Down Your Goals

What do you ultimately want from your digital marketing strategy? “More sales” is nice, but break that down to what it means to you. Do you want a 300% increase in ROI? More repeat customers? More referrals? By having clear, tangible goals and a timeline to get there (say, in three months you want to have X more warm prospects), you’ll see more success faster.

Fitness Step 3: Think Holistically

Doing bicep curls will not help buff up your legs. Walking is a great aerobic exercise but doesn’t help you build muscle. An epic digital marketing strategy will encompass every aspect of your business health. Lead generation, nurturing through the sales process, conversions, long-term nurturing…each of these digital marketing tools (and more) need to be strengthened and exercised to transform your efforts into a lean, mean fighting machine.

Fitness Step 4: Build a Lifestyle of Continuous Improvement

Remember when low-fat was all the rage? And then low-carb? And remember how eggs were bad for you and then good for you? Nutritional and health information changes over time, and so does digital marketing – what works right now may not necessarily be the best option. So even when you’re smokin’ hot and converting all the leads, don’t think it’s time to sit back and relax. Keep pushing yourself to be the best you can be through A/B testing, getting insights from real-time analytics and tweaking your tools to make sure everything’s at peak performance.

Making big changes to your health, whether physically or digitally, can seem daunting when you first start out. We recommend getting an accountability buddy and helping hand to be your cheerleader and champion you through. And, not to brag, but SoftVu’s pretty good at that. For more information on how we can help you meet your digital marketing fitness goals, shoot an email to Karis or Craig. You can also give us a call at (877) 611-0104.