05 Mar 2019

Lead Nurturing: How To Get One Extra Loan a Month


“Come on, you can do just one more!” 

How a little more lead nurturing can help you get one extra loan a month

“Life hacks” are a big thing right now, and a lot of them revolve around the idea that doing just one thing more can pay off big for your life. Like how adding just one more vegetable to your plate can help you eat better and get healthier. Or paying just one additional mortgage payment a year can shave years and tens of thousands of dollars off your loan. Little things add up – and that’s kind of refreshing, because it means you don’t have to completely change how you’re doing things in order to reap the benefits.

So let’s talk about how just one more thing works for you, the mortgage lender. We get that closing more loans is important (because duh, that’s kind of your job). But we know you’re already working your butt off and don’t necessarily have the bandwidth to completely change how you’re doing things. What if, instead, we told you that there were a few just one more things you can do to get just one more loan per month?

Sound like a good life hack to you? Here are some easy ways to accomplish that.

Be responsive. Really responsive.

It’s the era of instant gratification, and by being the most responsive, receptive and attentive lender possible will make borrowers sit up and take notice. It’s all about service, and it’s all about speed-to-lead. By getting in front of a borrower as soon as they’re interested – and keeping up that attentive rhythm – you’ll find it’s a lot easier to convert prospects into closed loans. An automated lead nurturing and marketing campaign is a great way to get you off on the right foot, since emails can be sent instantly as soon as a borrower reaches out/sends something in/does anything that requires a follow-up.

Silence doesn’t always mean no.

How many times has an interested lead, turned cold?  How often do you decide cold means “no?” It doesn’t.  When a consumer starts poking around for rates or asking questions regarding loan options, then turns radio silent, that doesn’t necessarily mean they went with another bank or decided not to buy. It often means they just aren’t ready…right now.  By having consistent touchpoints and follow-ups, you stay top of mind with prospects without being annoying, being the helpful partner that they can turn to when they’ve made up their mind. Again, this is why lead nurturing is important – it helps you stay in touch with prospects without having to manually send emails every single time.

Show prospects how you add value.

If you take nothing else away from this article, remember this: ADD VALUE AT EVERY STEP. As you know, this is the biggest financial decision many of your borrowers will ever make, and they want to be sure they’re making the right choice. As the loan expert, they’re looking to you for advice and guidance – so be that for them. Send them pertinent info, answer their questions before they ask them and make their experience easier and better in every way.

As you know, getting more loans closed isn’t all about being a snazzy showman. It’s more important to be there for your borrowers, to be a resource and to be a helpful, friendly hand leading them through the process. In other words, lead nurturing. And since you have only so many hours a day, using an awesome and automated lead nurturing strategy can lighten your load yet still net you benefits. If that sounds good to you, let’s talk. Contact us today at (877) 611-0104 or complete the form above and let’s see how we can help you in just one more way to get one more loan a month – or even more.

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