LoyaltyExpress Adds Another Component to its Marketing Omni-Channel
Text messaging combined with email proves to increase loan closures
Kansas City, Mo. – LoyaltyExpress has expanded its marketing automation platform by adding texting (short message service or SMS) as another means of communication between mortgage loan officers and consumers (leads). This texting tool is a unique innovation developed through LoyaltyExpress’ SoftVu solution. LoyaltyExpress acquired SoftVu – a leader in creation, management, distribution, and tracking of automated marketing strategies for direct-to-consumer markets in the mortgage lending industry – in July 2018.
Marketing campaigns that include both email and text perform 88% better than email alone. Studies show that text messages have a 99% open rate (SinglePoint), 95% are opened within three minutes (Forbes), and 45% receive a response (Velocify). LoyaltyExpress wants its clients to have this significant advantage over its competition.
“The new texting tool provides clients an additional way to engage with the consumer and was built specifically for the mortgage industry,” says Aaron Meschwitz, Director of SoftVu Products. “Our tool identifies specific in-que messages to send as email, text, or both to drive the desired behavior and customer experience.”
When a text is sent, the consumer may reply to the text message or call the loan officer directly. All of these actions are documented in the system of record. This tool is fully automated to ensure timely awareness and collaboration during the mortgage application. SoftVu’s new feature was designed around best practices by the Mobile Marketing Association (MMA.)
“It’s all about reaching the consumer on their terms and getting the conversation and relationship going so the consumer can get to their dream home faster,” Meschwitz said. “For the loan officer, it’s like having an assistant who makes their job easier by helping them manage their workload and catch messages they might otherwise miss. It also produces more loan volume.”
The SoftVu solution sends messages based on a consumer’s needs. At the same time, it taps the loan officer on the shoulder whenever the consumer engages with the messages 24/7, 365 days a year.
LoyaltyExpress simplifies CRM and marketing automation for banks and mortgage companies, including one of the top three retail lenders in the nation. LoyaltyExpress eliminates the need to share sensitive customer data with multiple vendors and has a team of world-class marketing and branding experts with extensive experience in the mortgage industry. Its flagship solution, CustomerManager, is an enterprise-wide, Software-as-a-Service platform that combines lead management, email, and direct mail campaigns with a 360-degree view of each loan officer’s customers, partners, and prospects. The MarketingCentral service delivers a web-based, sales collateral store powered by custom content creation and integrated print fulfillment. LoyaltyExpress acquired Lending Manager in 2017, which builds custom corporate and loan officer websites for lenders of all sizes, delivering world-class, flexible point-of-sale solutions with over 75 integrations with leading mortgage technology providers. LoyaltyExpress acquired SoftVu in 2018, which leverages big data, machine-learning algorithms, and marketing automation to deliver repeatable and predictable results to clients and optimize lead management strategies. LoyaltyExpress is backed by New Capital Partners. For more information, visit www.loyaltyexpress.com.