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Everyone who has ever done any form of consumer research is well acquainted with the old quote from Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” And it’s so true because customers don’t really know what they want, right? It’s our job to tell them what they [...]
At the 2017 Mortgage Innovation Summit in Kansas City, Doug Duncan, Senior Vice President & Chief Economist, Fannie Mae offered his insight on consumer technology habits for both millennials and their parents.  Take a listen. Learn more about SoftVu today. Schedule a demo by emailing us at info@softvu.com. We can't wait to work with you. [...]
At the 2017 Mortgage Innovation Summit in Kansas City, Doug Duncan, Senior Vice President & Chief Economist, Fannie Mae talked about the current housing climate and his beliefs regarding how to attract the millennial home buyer. Take a listen. Learn more about SoftVu today. Schedule a demo by emailing us at info@softvu.com. We can't wait [...]
You know that phrase, “you can’t teach an old dog new tricks?” We know—and you know, too, as experts in senior living—that the adage simply isn’t true. Today’s seniors are flipping the script when it comes to how “old dogs” approach life, and they’re revolutionizing what it means to be a “senior” just as they [...]
How to Grab the Attention of the Baby Boomers SeniorVu’s latest eBook Six Ways to Make Your Assisted Living Services Stand Out, is timely. Can you hear the crash of the wave coming in? Baby boomers are turning 65 every nine seconds – that’s the time it takes to tie a shoe, or for the [...]
HAPPY BIRTHDAYS / ANNIVERSARIESAUGUST 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JEFF DAVIDSON - Happy Birthday! Jeff has been with SoftVu for the last 6 years and we've had a chance to celebrate many life events with him [...]
Ah, technology. How quickly what’s new and hot becomes the norm! From answering machines Instant Messaging, from Blackberries to smartphones…and now, for the mortgage lending industry, we’re starting to see the normalization of the hottest new must-have: online loan application systems. “The game is changing,” says Brett McCracken, SVP of Sales & Business Development at [...]
“Show, don’t tell!” Remember the first time you heard that? English teachers to creative directors and everyone in-between use this phrase as shorthand for: let your audience discover for themselves. For example, if I wanted you to come visit me in San Diego, I could go on and on about how spectacular Balboa Park is, [...]
August 16, 2017 KANSAS CITY, MO: SeniorVu announced today it has partnered with over 400 communities since its onset last year. After announcing it surpassed the 200-mark in April, SeniorVu has accelerated its timeline this summer. “We are excited to provide a new option to senior living communities,” SoftVu CEO Tim Donnelly said. “Having communities trust [...]
What Is Your SeniorVu® ROI? Fill Out The Worksheet To Find Out. Let’s just take a step back, shall we? At SeniorVu® we like to talk about how we are WAY better than A Place for Mom which likely has given you the impression that we must be similar to A Place for Mom. Truth [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJULY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! PATTY PORTER - Happy 50th Birthday! SoftVu would be lost without our Patty Porter. She supports the entire team as our Director of Operations. This month she [...]
July 31, 2017 KANSAS CITY, MO: In addition to providing industry-leading mortgage and senior living solutions, SoftVu has prioritized activities focused around fundraising and philanthropy in 2017. With the creation of the VuGooders, a name for our community minded team members, SoftVu is making an important impact in several charitable ways. In June, SoftVu hosted [...]
The power of music in the current generation and across previous ones is universal. It brings friends together, relieves stress and allows me to procrastinate writing my 10-page research paper on Nicolaus Copernicus’ heliocentric theory. But a special use of music is being adopted in the health care industry, and it is redefining how we [...]
Welcome back, class! Yes, we know it’s still a bit early, and the 2017-2018 school session doesn’t start for another few weeks, but we like you to be prepared as we finish up summer and get ready for fall. At the beginning of the calendar year, there were a lot of predictions for what 2017 [...]
Okay, we’re going to do something a little bit different here. I want you to imagine a boy of, say, 5 years. His name is Johnny. Now, let’s say you run into Johnny at the supermarket. You’re perusing the dairy isle, and he runs up to you in a panic, claiming he lost sight of [...]
3 Tips for Breaking-Up with Your Old Lead Provider It happens to the best of us: You meet someone and they sweep you off your feet with all sorts of promises about how they’ll give you the world, how you’re perfect together, how they’ll always take care of you, yadda yadda yadda... ...but then as [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJUNE 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! ANNA GREMMINGER - Happy Birthday! Anna joined the VuCrew as a Client Coordinator. Check out what she had to say about her favorite birthday memory: "For my 5th [...]
This is Part 8 of a 10-part series about why SeniorVu is the bomb-diggity. If you haven’t read the first seven, click here to read them all! A stitch in time saves nine. Measure twice, cut once. The early bird gets the worm. We could go on and on, but you get the idea: by [...]
Who Came Up with This Crazy Idea Anyway? Donnelly family photo If you’re the youngest sibling in the family, research says you’re spoiled, pampered and adored. It also says you’re creative, curious and a rebel – descriptions entrepreneur and SoftVu Founder & CEO, Tim Donnelly says fits him to a T. He is the last [...]
There’s nothing more satisfying than seeing the small-yet-scrappy fighter go against the odds, fight their way to the top and take down the reigning champion in a blaze of glory. But in the real world, being the underdog usually means you just wind up with a lot of disappointment. Take the Millennial homebuyer, for example. [...]
HAPPY BIRTHDAYS / ANNIVERSARIESMAY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! MICHAEL RACKERS - Happy Birthday! Michael is constantly behind the scenes working as one of our software developers! Michael has had his fair share of celebrating so [...]
This is Part 6 of a 10-part series about how SeniorVu leaves our competitors in the dust. If you haven’t read the first five, click here to read them all! There’s a reason why our competitors have some name recognition. You’ve probably seen their advertisements during the commercial break of your favorite sitcom, or heard [...]