CATEGORY

  • All
  • Mortgage
  • Press Room
  • Your VuCrew
Merry Christmas 🎄 & Happy New Year! SoftVu's growth in 2017 inspired this year's Christmas video.  And, Buddy the Elf is helping us spread Christmas cheer for all to hear. Take a stroll down memory lane with our previous Christmas videos: A Little Hipster Christmas - 2016 A New SoftVu Tradition - 2015 Everyday is [...]
November 15, 2017 Kansas City, Missouri: SoftVu and Discourse Analytics have announced the formation of a strategic partnership to enable individualization based enhancements to their marketing and lead management strategy platforms. The partnership creates a first-of-its-kind deployment of automated marketing to a specific individual based upon that person's unique mindset and their connection to the brand. [...]
A Time To Remember Here at SoftVu we feel greatly indebted to our customer, to our staff, the blessings we have, and those who have sacrificed over the years that we might be what we are. While we remember them throughout the year, it is at this time in November that we take time to [...]
Kathleen's Bowling for Kid's Sake team: Split Happens (left to right) Mitch, Maria, Julian, Erika, Kathleen, Billy & Josh VuGooder Mission “Work to live and live to serve for the Greater Good” - SoftVu’s President & CEO, Tim Donnelly   SoftVu aspires to exemplify our core values in our day-to-day activities and within service acts [...]
HAPPY BIRTHDAYS / ANNIVERSARIESOCTOBER 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! DANE GUEVARA - Happy Birthday! Dane has always been a huge sports fan. This year, he got to celebrate his birthday and his love of sports. "This [...]
Just when you thought it was safe to send another email...it happens. Your message arrives in your leads’ inbox. You wait with bated breath to see what will happen. Will they open the email and click through to your website? Will they simply delete it without even opening it? Or will they--no!--open your email only [...]
HAPPY BIRTHDAYS / ANNIVERSARIESSEPTEMBER 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JENNY DULD - Happy Birthday! Jenny has celebrated her last 12 birthdays with SoftVu and it doesn't stop there. Jenny says, "I'm celebrating a Birthday this month! [...]
Once upon a time, there was a girl named Goldilocks who wanted a mortgage loan. So she put her information into LendingTree and three mortgage lenders began contacting her. Mortgage Lender #1 emailed Goldi every day--sometimes twice a day! “This company is bugging me too much,” said Goldi as she clicked the “unsubscribe” button. Mortgage [...]
At the 2017 Mortgage Innovation Summit in Kansas City, Doug Duncan, Senior Vice President & Chief Economist, Fannie Mae offered his insight on consumer technology habits for both millennials and their parents.  Take a listen. Learn more about SoftVu today. Schedule a demo by emailing us at info@softvu.com. We can't wait to work with you. [...]
At the 2017 Mortgage Innovation Summit in Kansas City, Doug Duncan, Senior Vice President & Chief Economist, Fannie Mae talked about the current housing climate and his beliefs regarding how to attract the millennial home buyer. Take a listen. Learn more about SoftVu today. Schedule a demo by emailing us at info@softvu.com. We can't wait [...]
HAPPY BIRTHDAYS / ANNIVERSARIESAUGUST 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JEFF DAVIDSON - Happy Birthday! Jeff has been with SoftVu for the last 6 years and we've had a chance to celebrate many life events with him [...]
Ah, technology. How quickly what’s new and hot becomes the norm! From answering machines Instant Messaging, from Blackberries to smartphones
and now, for the mortgage lending industry, we’re starting to see the normalization of the hottest new must-have: online loan application systems. “The game is changing,” says Brett McCracken, SVP of Sales & Business Development at [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJULY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! PATTY PORTER - Happy 50th Birthday! SoftVu would be lost without our Patty Porter. She supports the entire team as our Director of Operations. This month she [...]
Welcome back, class! Yes, we know it’s still a bit early, and the 2017-2018 school session doesn’t start for another few weeks, but we like you to be prepared as we finish up summer and get ready for fall. At the beginning of the calendar year, there were a lot of predictions for what 2017 [...]
Deb and her kids, Jack, Chloe, Karbe, and Tyler VuGooder Mission “Work to live and live to serve for the Greater Good” - SoftVu’s President & CEO, Tim Donnelly   SoftVu aspires to exemplify our core values in our day-to-day activities and within service acts that provide value to our local communities and our extended [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJUNE 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! ANNA GREMMINGER - Happy Birthday! Anna joined the VuCrew as a Client Coordinator. Check out what she had to say about her favorite birthday memory: "For my 5th [...]
There’s nothing more satisfying than seeing the small-yet-scrappy fighter go against the odds, fight their way to the top and take down the reigning champion in a blaze of glory. But in the real world, being the underdog usually means you just wind up with a lot of disappointment. Take the Millennial homebuyer, for example. [...]
HAPPY BIRTHDAYS / ANNIVERSARIESMAY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! MICHAEL RACKERS - Happy Birthday! Michael is constantly behind the scenes working as one of our software developers! Michael has had his fair share of celebrating so [...]
HAPPY BIRTHDAYS / ANNIVERSARIESAPRIL 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JEFF DAVIDSON - 6 Year Anniversary Jeff is celebrating his 6th Anniversary. Here is what he had to say about his time at SoftVu: "There have been so [...]
Remember those parental phrases growing up? “Don’t count your chickens before they’re hatched.” (FLASHBACK!) Here are a few that are familiar to our VuCrew.  Can you relate? To learn more about SeniorVu, call any of our representatives today. If you need more time for local community outreach and sales training, contact info@seniorvu.com for more information. [...]
There’s something about spring that makes everyone want to throw open their windows and get everything in order. Since the mortgage industry is starting to gear up for the prime selling season, it’s the perfect time to do a little spring cleaning on your lead generation messages. Here are some top tips from the SoftVu [...]
HAPPY BIRTHDAYS / ANNIVERSARIESMARCH 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! NICK PEEPLES - Happy Anniversary! Nick is our master code ninja aka the VP of Engineering. Nick began his journey with SoftVu as an intern, and now [...]
FOR IMMEDIATE RELEASE: March 15, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping mortgage and senior living clients with lead generation and marketing automation for 17 years, announced today that they have launched a Year of Service. The SoftVu team is partnering with local non-profits that focus on those in the Kansas [...]
Remember those parental phrases growing up? “Don’t count your chickens before they’re hatched.” (FLASHBACK!) Here are a few that are familiar to our VuCrew.  Can you relate? To learn more about SeniorVu, call any of our representatives today. If you need more time for local community outreach and sales training, contact info@seniorvu.com for more information. [...]
One of President Trump’s major campaign stumping points was his promise to eliminate regulations that are preventing businesses from growing and innovating. So it came as no surprise that earlier this month he signed the “Presidential Executive Order on Core Principles for Regulating the United States FInancial System.” Immediately, news agencies began reporting Trump’s order [...]
HAPPY BIRTHDAYS / ANNIVERSARIESFEBRUARY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! PATTY PORTER - Happy 13th Anniversary! What more could we possibly say about our dearest, Patty Porter?! She is the best of the best. As the [...]
Throughout my career, the opportunity to learn and evolve hasn’t stopped. However, a couple of months back our Development and Client Management teams came to me with a trend I had never seen in my 25 year career and I’ve seen my fair share of oddities. This one was stranger than most - a significant [...]
Remember those parental phrases growing up? “Don’t count your chickens before they’re hatched.” (FLASHBACK!) Here are a few that are familiar to our VuCrew.  Can you relate? To learn more about SeniorVu, call any of our representatives today. If you need more time for local community outreach and sales training, contact info@seniorvu.com for more information. [...]
Senior Living Marketing Expert Brings B to C Expertise as SoftVu Continues to Expand February 14, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping clients with lead generation and marketing automation for more than sixteen years, announced today the addition of Senior Living Marketing Specialist and former Assisted Living Operator Deb Barber [...]
Former Senior Living Software Sales Executives Bring more B to B Expertise as SoftVu Expands February 8, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping clients with lead generation and marketing automation for more than sixteen years, announced today the addition of Sales Directors Joe Figliolino, and Chrissy Kemper to its SeniorVu [...]
Remember those parental phrases growing up? “Don’t count your chickens before they’re hatched.” (FLASHBACK!) Here are a few that are familiar to our VuCrew.  Can you relate? To learn more about SeniorVu, call any of our representatives today. If you need more time for local community outreach and sales training, contact info@seniorvu.com for more information. [...]
2017 CHILI COOK-OFFWINNER: KARISSA ZIEGLER Every year SoftVu stirs the pot with clients, prospects and friends at our ever so serious, extremely competitive Annual Chili Cook-off. For First Friday in February event, nine VuCrew chefs prepared days in advance, hovering over the stave, inside the spice cabinet and even under the lid of a smoker [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJANAURY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! MADDY FINCH - Happy Birthday! Maddy is one of our fabulous Client Managers. This month we celebrated the January birthdays with lots of pies and cupcakes! But [...]
Forget New Year’s Resolutions. Here at SoftVu, we have New Year’s Reso-DO-tions! (Go ahead and groan. That was a dad joke.) As 2017 ramps up, we’ve got everything in place to make all sorts of awesome new stuff happen. We’re super-excited because all these new things add up to one big thing: helping you get [...]
Congratulations Timmy D!January 27, 2017 SoftVu President & CEO Tim Donnelly was awarded one of Pipeline’s most prestigious awards on January 26, 2017 – the 2016 Pipeline Member Inspiration Award.   This award recognizes outstanding contributions by a Pipeline Member.  Not only has Tim given time, talent and resources to the organization, he also provides intentional [...]
The cost of borrowing money just got more expensive. After almost exactly a year of anticipation (and many months of Chicken Little-ing around saying that rates will be rising), the Fed has finally raised the key interest rate a quarter percent from 0.5 percent to 0.75 percent—which was not a surprise at all. What was [...]
HAPPY BIRTHDAYS / ANNIVERSARIESDECEMBER 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! KARIS KOEHN- Happy Anniversary! Karis, our rock star National Sales Director, is celebrating four fabulous years at SoftVu. Check out what she had to say about [...]
Wow. Just...wow. The presidential election is over, and the results have proved something we’ve been saying for quite some time: the only thing that’s certain these days...is uncertainty. And with the recent uncertainty comes an extra layer of unpredictability. Even though the stock market plummeted while the polls were still open, the Dow ended up [...]
HAPPY BIRTHDAYS / ANNIVERSARIESNOVEMBER 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! TIM DONNELLY - Happy 50th Birthday! This month was very special at SoftVu. Not only did we celebrate SoftVu's 17th anniversary, it was also our favorite CEO's [...]
Image provided by SoftVu The presidential election is almost upon us, and as it draws nearer we’re hearing speculation as to what a win for either side will mean. How will the economy be affected, not to mention foreign relations? And, for us in the mortgage industry, what will happen with interest rates? The old wives [...]
HAPPY BIRTHDAYS / ANNIVERSARIESOCTOBER 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! HAPPY NATIONAL BOSS'S DAY! This month, we are celebrating birthdays and National Boss's Day! What a better pair to lead our VuCrew than Tim and [...]
Once upon a time, there were two chefs with two very different cooking styles. One chef liked to “wing it.” He would just start throwing things together, without a plan, a recipe, or even a goal in mind. The other chef always knew exactly what he was preparing before he walked into his kitchen. He [...]
HAPPY BIRTHDAYS / ANNIVERSARIESSEPTEMBER 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JENNY DULD - Happy Birthday! Jenny is the glue that holds our VuCrew together, aka our VP of Client Services. This month Jenny is celebrating the only [...]
Unless you’re a hermit with no access to news from the outside world, you’ve probably heard about PokĂ©mon Go, the hot new game that’s sweeping the nation. In this augmented reality (AR) game, players use their cell phone’s GPS to locate, capture, train, and battle adorable virtual monsters called PokĂ©mon. These digital creatures appear on [...]
HAPPY BIRTHDAYS / ANNIVERSARIESAUGUST 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JEFF DAVIDSON - Happy Birthday! Jeff is our rock star Director of Client Services! This month he flies solo celebrating the only August birthday at SoftVu. [...]
It’s one of the worst feelings in football. You lead your team on a long march down the field and you have a first down at the one-yard line. You just need to go that final 3 feet to score—but then, BAM—you throw an interception, and before you can even react, a player from the [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJULY 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether it's your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! This month, a limbo contest was absolutely necessary!   PATTY PORTER - Birthday Patty, SoftVu's Director of Operations aka our Mother Bear, shares her sweet birthday memories [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJUNE 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! TOM GOLDMAN - Birthday Our fearless leader, Tom, is celebrating his birthday this month! Here's one of Tom's favorite birthday memories: "When I was 4 I [...]
Imagine that for the past several years most of your customers have wanted to buy apples, while at the same time, oranges weren’t much in demand. Of course you, being the resourceful fruit seller, learned everything you could about apples and found just the right way to market them to your customers. You preached their [...]
BOSTON June 5 - 7, 2016 Kathleen and Jenny from the Client Management team took some time to GET LOOOOOOSE at the ‘Fest for all things video marketing! Video innovators in a wide variety of roles gathered from all over the world to represent and explore the future of video marketing.  Filled with hands on [...]
Have you heard the tale of the Brave Little Email? Every single email you send—whether it’s a quick hello to your mom, an order to Amazon, or an introductory message to a new lead—has to avoid the same, ever-changing obstacles in its electronic path to the recipient’s inbox. Once it arrives it has to overcome [...]
HAPPY BIRTHDAYS / ANNIVERSARIESMAY 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! MICHAEL RACKERS - 24th Birthday Michael is one of SoftVu's Software Developers aka Code Ninja! Here is what he had to say about his most memorable moment at SoftVu: [...]
HAPPY BIRTHDAYS / ANNIVERSARIESAPRIL 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JEFF DAVIDSON - 5 Year Anniversary Jeff is our rock star Director of Client Services! Here is what he had to say about his most memorable [...]
INNOVATION SUMMITKANSAS CITY April 18 - 20, 2016 YOU CAME. YOU COLLABORATED. YOU WERE INSPIRED— AND SO WERE WE. Thanks to everyone who attended the 2016 Innovation Summit. We spent three days connecting with colleagues, being inspired by industry experts, and enjoying fun-filled experiences that only Kansas City can offer. A special thanks to our [...]
DONATION TO "C" YOU IN THE MAJOR LEAGUES FOUNDATIONKANSAS CITY April 18, 2016 Created by Kansas City Royals GM, Dayton Moore, "C" You In The Major Leagues Foundation strives to provide hope and support to youth baseball, families in crisis, education, and faith-based programs. During SoftVu's 2016 Innovation Summit, SoftVu along with ten other local mortgage lenders [...]
2016 SPIRIT WEEKFRIDAY - BUSINESS ON TOP, PARTY ON BOTTOM THEME: At SoftVu, we work hard and play hard! BUSINESS ON TOP, PARTY ON BOTTOM! ATTIRE: Wear a business professional top (blazer, button down, tie, etc.) and fun clothes on bottom (snake/patterned pants, fun skirt, leggings, etc.) Scroll through more pictures here: .style-1 .wpb_accordion_wrapper .wpb_accordion-5a8a60d51d757.wpb_accordion_section [...]
2016 SPIRIT WEEKTHURSDAY - SoftVu SPIRIT DAY THEME: We Love SoftVu! SoftVu SPIRIT DAY! ATTIRE: SoftVu T-Shirt, Blue, Green or Orange clothes/accessories! ACTIVITY: Happy Hour & Bowling after hours! Scroll through more pictures here: .style-1 .wpb_accordion_wrapper .wpb_accordion-5a8a60d53e75f.wpb_accordion_section .wpb_accordion_header { color: #000000; background-color: #ffffff !important; } .style-1 .wpb_accordion_wrapper .wpb_accordion-5a8a60d53e75f.wpb_accordion_section .wpb_accordion_content { color: #000000; } .style-1 .wpb_accordion_wrapper .wpb_accordion-5a8a60d53e75f.wpb_accordion_section [...]
2016 SPIRIT WEEKWEDNESDAY - NERD DAY THEME: At SoftVu, We’ve Got the Smarts! NERD DAY! ATTIRE: Get as nerdy as you would like... Wear glasses, suspenders, graphic tees, high pants! Get creative! ACTIVITY: SoftVu spelling bee! Congratulations to our Code Ninja Justin on the winning word: Apivorous [ey-piv-er-uh s] Origin: Latin Definition: feeding on bees, as certain birds. Scroll through more pictures here: [...]
2016 SPIRIT WEEKTUESDAY - HAT DAY THEME: Hats off to SoftVu! HAT DAY! ATTIRE: Normal clothes + a HAT! (Any kind of hat!) Scroll through more pictures here: .style-1 .wpb_accordion_wrapper .wpb_accordion-5a8a60d5807a0.wpb_accordion_section .wpb_accordion_header { color: #000000; background-color: #ffffff !important; } .style-1 .wpb_accordion_wrapper .wpb_accordion-5a8a60d5807a0.wpb_accordion_section .wpb_accordion_content { color: #000000; } .style-1 .wpb_accordion_wrapper .wpb_accordion-5a8a60d5807a0.wpb_accordion_section .wpb_accordion_content { background-color: #ffffff !important; [...]
2016 SPIRIT WEEKMONDAY - PAJAMA DAY THEME: At SoftVu, if you SNOOZE, you LOSE!! PAJAMA DAY! ATTIRE: Pajamas, comfy clothes, sweat-pants, sweat-shirts, fun socks! ACTIVITY: Start the week off with a clear head by and participate in Sunrise Yoga / meditation / gentle stretch yoga session. Bring your yoga mats! Following yoga we will have [...]
Comic provided by SoftVu   Writing a good email that does everything you need it to do seems like a simple thing. After all, anyone can write...right? But as evidenced by the story on your left (and from looking at your own inbox, we imagine), writing a good email is easier said than done. At [...]
Comic provided by SoftVu Every company wants to offer the new, super-cool product that’s revolutionizing their industry in the hopes that it will generate new business. But what people sometimes forget is that “build it, and they will come” only works in Field of Dreams. In order for innovation to generate revenue, you’ve got to [...]
Illustration provided by SoftVu Ah, January. Named after Janus, the Roman god of beginnings and transitions. The term originates from the Latin word for door—ianua—presumably because January is the “doorway” to the new year. And what better time than the month of new beginnings to talk about establishing and growing relationships? As you know, making [...]
MERRY CHRISTMAS& HAPPY NEW YEAR As we celebrate the season of giving, we wish you and your loved ones a holiday filled with fun, happiness, and laughter! For over two decades, Operation Breakthrough, with support from the community, has provided Christmas gifts and holiday meals to more than 980 families in need in the Kansas [...]
HOLIDAY BELL RINGINGDecember 2015 - Salvation Army To b"ring" in the holiday spirit VuCrew members Kathleen Hoang, Patty Porter, and Dani Quick spent their evening bell ringing for the Salvation Army at a nearby Overland Park business! They bundled up with gloved and festive attire, played holiday music, greeted everyone, and rasied about $150. Have [...]
Illustration provided by SoftVu SoftVu is excited to be offering a new database marketing service to help clients convert more leads into business. To give you more information on how our service is unique, we sat down with Tim, our Database Expert, for a quick Q and A. .style-1 .wpb_accordion_wrapper .wpb_accordion-5a8a60d616cbe.wpb_accordion_section .wpb_accordion_header { color: #000000; [...]
2015 CHILI COOK-OFFWINNER: KARISSA ZIEGLER Local clients participated as judges in SoftVu’s annual Chili Cook-Off. The chilies ranged from traditional and vegetarian to barbecue style chilies! Congratulations to Karissa Ziegler, Client Coordinator, who won the competition with what she likes to call "Ziggie's Fiesta Chili"! We can't wait for next year! .style-1 .wpb_accordion_wrapper .wpb_accordion-5a8a60d62eb2b.wpb_accordion_section .wpb_accordion_header [...]