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Successful Online Mortgage Applications Technology and mortgages – the two are, and must be, deeply connected. Applying for a home loan no longer requires sorting through stacks of documentation to submit over a fax machine. The process is now more streamlined and more accessible. Such dramatic improvements are driving lenders to reemphasize and reconsider crucial [...]
3 Essential Elements of Successful Video Emails As video use in email increases in the world of marketing, those utilizing it are reporting increased click through rates. As a mortgage lender, if you’re excited about the potential of video in email that’s great. But before you decide to just stick a video into your next [...]
LoyaltyExpress Unveils LendingConnect World-Class Point-of-Sale Solution that Simplifies the Lending Process Woburn, Mass., October 15, 2018 – LoyaltyExpress, a leading provider of cloud-based marketing automation and CRM solutions for banks and mortgage companies, today announced its revolutionary new point-of-sale solution – LendingConnect – an interview-style 1003 application manager with intuitive, automated elements that simplify the [...]
Dave's Dilemma and the SoftVu Solution All a loan officer wants to do is reach a lead who wants to take out a loan. Dave is one of those loan officers. See why Dave is now addicted to the SoftVu platform. Be Like Dave
5 Things that Drive Borrowers Away Hey, all you mortgage professionals out there! Instead of bringing you a familiar message about the importance of delivering a great experience to your customer, we’re changing it up this time with a little reverse psychology. That’s why SoftVu is declaring today Opposites Day and, instead of telling you [...]
Filling out application
4 Ways to Make Your Online Application Process More Successful These days, if your organization doesn’t have an online loan application process, you’re old school in the worst way. Like using a flip phone instead of a smartphone old school. According to a 2017 J.D. Power Survey, online applications are the most common way to [...]
Sockeye Salmon
Who Doesn't Want to be a Sockeye Salmon? Unless you’re one of those super neat, Zero Dark email owners who sweeps the floor of their inbox every night before bed, then you may have too many email messages to deal with. Even with an inbox of say 10,943 messages (don’t judge!) a subject line or [...]
video roi
The DL on Video ROI for Mortgage Marketing Why Video Is the Not-So-Secret Weapon You Should Be Using Like, Yesterday When was the last time you watched some form of video online? Was it a 30-second recipe auto play on Instagram? A pop-up ad on your local news site? A YouTube link your kid texted [...]
Attract image
Three Things Your Email MUST Do Think about it. You already know what those 3 things are: attract, engage & convert the consumer.  Are your emails maximizing those 3 elements or are they actually hurting your business? Our research shows, it takes a heck of a lot more than a catchy subject line to get [...]
Email Process
The MVP of Email Deliverability In team sports, every player has a specific job to do. But they all have the same goal – win the game! Email deliverability and authentication methods are similar – Sender Policy Framework (SPF) has one specific job. DomainKeys Identified Mail (DKIM) has another. Then, in 2012 a new “player” [...]
Loyalty Express, SoftVu, New Capital Partners
BIRMINGHAM, Ala., July 11, 2018 – LoyaltyExpress, a portfolio company of New Capital Partners, has acquired SoftVu, a leader in creation, management, distribution and tracking of automated marketing strategies for direct-to-consumer markets in the mortgage lending industry. The investment begins SoftVu’s partnership with LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage [...]
innovators hall of fame
SoftVu’s Summit awards lenders for their innovative thinking, intentional collaboration and high standards Kansas City, Mo. – Four lenders have been inducted into the Mortgage Innovators’ Hall of Fame, an award established at this year’s Mortgage Innovation Summit. Monte Robbins of CapWest, Jeff Douglas of Wyndham Capital, Todd Geiman of HomeDirect Mortgage, and Philip Kneibert [...]
Kansas City, Mo.  – LendingTree® and SoftVu announced the four finalists that will showcase their innovations at the annual Mortgage Innovation Summit, which is celebrating its 10th year. Four innovators have been chosen to compete in the “LendingTree Innovation Challenge” for a $5,000 grand prize. These four finalists are Jeff Rohr, SquareOffs; Jon Hill, Vitreus; [...]
VuGooder Mission “Work to live and live to serve for the Greater Good” - SoftVu’s President & CEO, Tim Donnelly   SoftVu aspires to exemplify our core values in our day-to-day activities and within service acts that provide value to our local communities and our extended global community. SoftVu’s VuGooders believe in broadening their communal [...]
KANSAS CITY, MO – SoftVu announced today that the company has chosen to leverage Optimal Blue’s powerful API to integrate robust product eligibility and pricing data into their unique technology platform. This highly-anticipated integration equips lenders with accurate and compliant rate quotes at an integral point of the homebuying cycle, providing a much-improved experience for [...]
Merry Christmas 🎄 & Happy New Year! SoftVu's growth in 2017 inspired this year's Christmas video.  And, Buddy the Elf is helping us spread Christmas cheer for all to hear. Take a stroll down memory lane with our previous Christmas videos: A Little Hipster Christmas - 2016 A New SoftVu Tradition - 2015 Everyday is [...]
November 15, 2017 Kansas City, Missouri: SoftVu and Discourse Analytics have announced the formation of a strategic partnership to enable individualization based enhancements to their marketing and lead management strategy platforms. The partnership creates a first-of-its-kind deployment of automated marketing to a specific individual based upon that person's unique mindset and their connection to the brand. [...]
A Time To Remember Here at SoftVu we feel greatly indebted to our customer, to our staff, the blessings we have, and those who have sacrificed over the years that we might be what we are. While we remember them throughout the year, it is at this time in November that we take time to [...]
Kathleen's Bowling for Kid's Sake team: Split Happens (left to right) Mitch, Maria, Julian, Erika, Kathleen, Billy & Josh VuGooder Mission “Work to live and live to serve for the Greater Good” - SoftVu’s President & CEO, Tim Donnelly   SoftVu aspires to exemplify our core values in our day-to-day activities and within service acts [...]
HAPPY BIRTHDAYS / ANNIVERSARIESOCTOBER 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! DANE GUEVARA - Happy Birthday! Dane has always been a huge sports fan. This year, he got to celebrate his birthday and his love of sports. "This [...]
Just when you thought it was safe to send another email...it happens. Your message arrives in your leads’ inbox. You wait with bated breath to see what will happen. Will they open the email and click through to your website? Will they simply delete it without even opening it? Or will they--no!--open your email only [...]
HAPPY BIRTHDAYS / ANNIVERSARIESSEPTEMBER 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JENNY DULD - Happy Birthday! Jenny has celebrated her last 12 birthdays with SoftVu and it doesn't stop there. Jenny says, "I'm celebrating a Birthday this month! [...]
Once upon a time, there was a girl named Goldilocks who wanted a mortgage loan. So she put her information into LendingTree and three mortgage lenders began contacting her. Mortgage Lender #1 emailed Goldi every day--sometimes twice a day! “This company is bugging me too much,” said Goldi as she clicked the “unsubscribe” button. Mortgage [...]
At the 2017 Mortgage Innovation Summit in Kansas City, Doug Duncan, Senior Vice President & Chief Economist, Fannie Mae offered his insight on consumer technology habits for both millennials and their parents.  Take a listen. Learn more about SoftVu today. Schedule a demo by emailing us at info@softvu.com. We can't wait to work with you. [...]
At the 2017 Mortgage Innovation Summit in Kansas City, Doug Duncan, Senior Vice President & Chief Economist, Fannie Mae talked about the current housing climate and his beliefs regarding how to attract the millennial home buyer. Take a listen. Learn more about SoftVu today. Schedule a demo by emailing us at info@softvu.com. We can't wait [...]
HAPPY BIRTHDAYS / ANNIVERSARIESAUGUST 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JEFF DAVIDSON - Happy Birthday! Jeff has been with SoftVu for the last 6 years and we've had a chance to celebrate many life events with him [...]
Ah, technology. How quickly what’s new and hot becomes the norm! From answering machines Instant Messaging, from Blackberries to smartphones…and now, for the mortgage lending industry, we’re starting to see the normalization of the hottest new must-have: online loan application systems. “The game is changing,” says Brett McCracken, SVP of Sales & Business Development at [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJULY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! PATTY PORTER - Happy 50th Birthday! SoftVu would be lost without our Patty Porter. She supports the entire team as our Director of Operations. This month she [...]
July 31, 2017 KANSAS CITY, MO: In addition to providing industry-leading mortgage and senior living solutions, SoftVu has prioritized activities focused around fundraising and philanthropy in 2017. With the creation of the VuGooders, a name for our community minded team members, SoftVu is making an important impact in several charitable ways. In June, SoftVu hosted [...]
Welcome back, class! Yes, we know it’s still a bit early, and the 2017-2018 school session doesn’t start for another few weeks, but we like you to be prepared as we finish up summer and get ready for fall. At the beginning of the calendar year, there were a lot of predictions for what 2017 [...]
Deb and her kids, Jack, Chloe, Karbe, and Tyler VuGooder Mission “Work to live and live to serve for the Greater Good” - SoftVu’s President & CEO, Tim Donnelly   SoftVu aspires to exemplify our core values in our day-to-day activities and within service acts that provide value to our local communities and our extended [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJUNE 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! ANNA GREMMINGER - Happy Birthday! Anna joined the VuCrew as a Client Coordinator. Check out what she had to say about her favorite birthday memory: "For my 5th [...]
There’s nothing more satisfying than seeing the small-yet-scrappy fighter go against the odds, fight their way to the top and take down the reigning champion in a blaze of glory. But in the real world, being the underdog usually means you just wind up with a lot of disappointment. Take the Millennial homebuyer, for example. [...]
HAPPY BIRTHDAYS / ANNIVERSARIESMAY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! MICHAEL RACKERS - Happy Birthday! Michael is constantly behind the scenes working as one of our software developers! Michael has had his fair share of celebrating so [...]
HAPPY BIRTHDAYS / ANNIVERSARIESAPRIL 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JEFF DAVIDSON - 6 Year Anniversary Jeff is celebrating his 6th Anniversary. Here is what he had to say about his time at SoftVu: "There have been so [...]
Remember those parental phrases growing up? “Don’t count your chickens before they’re hatched.” (FLASHBACK!) Here are a few that are familiar to our VuCrew.  Can you relate? To learn more about SeniorVu, call any of our representatives today. If you need more time for local community outreach and sales training, contact info@seniorvu.com for more information. [...]
There’s something about spring that makes everyone want to throw open their windows and get everything in order. Since the mortgage industry is starting to gear up for the prime selling season, it’s the perfect time to do a little spring cleaning on your lead generation messages. Here are some top tips from the SoftVu [...]
HAPPY BIRTHDAYS / ANNIVERSARIESMARCH 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! NICK PEEPLES - Happy Anniversary! Nick is our master code ninja aka the VP of Engineering. Nick began his journey with SoftVu as an intern, and now [...]
FOR IMMEDIATE RELEASE: March 15, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping mortgage and senior living clients with lead generation and marketing automation for 17 years, announced today that they have launched a Year of Service. The SoftVu team is partnering with local non-profits that focus on those in the Kansas [...]
Remember those parental phrases growing up? “Don’t count your chickens before they’re hatched.” (FLASHBACK!) Here are a few that are familiar to our VuCrew.  Can you relate? To learn more about SeniorVu, call any of our representatives today. If you need more time for local community outreach and sales training, contact info@seniorvu.com for more information. [...]
One of President Trump’s major campaign stumping points was his promise to eliminate regulations that are preventing businesses from growing and innovating. So it came as no surprise that earlier this month he signed the “Presidential Executive Order on Core Principles for Regulating the United States FInancial System.” Immediately, news agencies began reporting Trump’s order [...]
HAPPY BIRTHDAYS / ANNIVERSARIESFEBRUARY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! PATTY PORTER - Happy 13th Anniversary! What more could we possibly say about our dearest, Patty Porter?! She is the best of the best. As the [...]
Throughout my career, the opportunity to learn and evolve hasn’t stopped. However, a couple of months back our Development and Client Management teams came to me with a trend I had never seen in my 25 year career and I’ve seen my fair share of oddities. This one was stranger than most - a significant [...]
Remember those parental phrases growing up? “Don’t count your chickens before they’re hatched.” (FLASHBACK!) Here are a few that are familiar to our VuCrew.  Can you relate? To learn more about SeniorVu, call any of our representatives today. If you need more time for local community outreach and sales training, contact info@seniorvu.com for more information. [...]
Senior Living Marketing Expert Brings B to C Expertise as SoftVu Continues to Expand February 14, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping clients with lead generation and marketing automation for more than sixteen years, announced today the addition of Senior Living Marketing Specialist and former Assisted Living Operator Deb Barber [...]
Former Senior Living Software Sales Executives Bring more B to B Expertise as SoftVu Expands February 8, 2017 Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping clients with lead generation and marketing automation for more than sixteen years, announced today the addition of Sales Directors Joe Figliolino, and Chrissy Kemper to its SeniorVu [...]
Remember those parental phrases growing up? “Don’t count your chickens before they’re hatched.” (FLASHBACK!) Here are a few that are familiar to our VuCrew.  Can you relate? To learn more about SeniorVu, call any of our representatives today. If you need more time for local community outreach and sales training, contact info@seniorvu.com for more information. [...]
2017 CHILI COOK-OFFWINNER: KARISSA ZIEGLER Every year SoftVu stirs the pot with clients, prospects and friends at our ever so serious, extremely competitive Annual Chili Cook-off. For First Friday in February event, nine VuCrew chefs prepared days in advance, hovering over the stave, inside the spice cabinet and even under the lid of a smoker [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJANAURY 2017 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! MADDY FINCH - Happy Birthday! Maddy is one of our fabulous Client Managers. This month we celebrated the January birthdays with lots of pies and cupcakes! But [...]
Forget New Year’s Resolutions. Here at SoftVu, we have New Year’s Reso-DO-tions! (Go ahead and groan. That was a dad joke.) As 2017 ramps up, we’ve got everything in place to make all sorts of awesome new stuff happen. We’re super-excited because all these new things add up to one big thing: helping you get [...]
The cost of borrowing money just got more expensive. After almost exactly a year of anticipation (and many months of Chicken Little-ing around saying that rates will be rising), the Fed has finally raised the key interest rate a quarter percent from 0.5 percent to 0.75 percent—which was not a surprise at all. What was [...]
HAPPY BIRTHDAYS / ANNIVERSARIESDECEMBER 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! KARIS KOEHN- Happy Anniversary! Karis, our rock star National Sales Director, is celebrating four fabulous years at SoftVu. Check out what she had to say about [...]
Wow. Just...wow. The presidential election is over, and the results have proved something we’ve been saying for quite some time: the only thing that’s certain these days...is uncertainty. And with the recent uncertainty comes an extra layer of unpredictability. Even though the stock market plummeted while the polls were still open, the Dow ended up [...]
HAPPY BIRTHDAYS / ANNIVERSARIESNOVEMBER 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! TIM DONNELLY - Happy 50th Birthday! This month was very special at SoftVu. Not only did we celebrate SoftVu's 17th anniversary, it was also our favorite CEO's [...]
Image provided by SoftVu The presidential election is almost upon us, and as it draws nearer we’re hearing speculation as to what a win for either side will mean. How will the economy be affected, not to mention foreign relations? And, for us in the mortgage industry, what will happen with interest rates? The old wives [...]
HAPPY BIRTHDAYS / ANNIVERSARIESOCTOBER 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! HAPPY NATIONAL BOSS'S DAY! This month, we are celebrating birthdays and National Boss's Day! What a better pair to lead our VuCrew than Tim and [...]
Once upon a time, there were two chefs with two very different cooking styles. One chef liked to “wing it.” He would just start throwing things together, without a plan, a recipe, or even a goal in mind. The other chef always knew exactly what he was preparing before he walked into his kitchen. He [...]
HAPPY BIRTHDAYS / ANNIVERSARIESSEPTEMBER 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JENNY DULD - Happy Birthday! Jenny is the glue that holds our VuCrew together, aka our VP of Client Services. This month Jenny is celebrating the only [...]
Unless you’re a hermit with no access to news from the outside world, you’ve probably heard about Pokémon Go, the hot new game that’s sweeping the nation. In this augmented reality (AR) game, players use their cell phone’s GPS to locate, capture, train, and battle adorable virtual monsters called Pokémon. These digital creatures appear on [...]
HAPPY BIRTHDAYS / ANNIVERSARIESAUGUST 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! JEFF DAVIDSON - Happy Birthday! Jeff is our rock star Director of Client Services! This month he flies solo celebrating the only August birthday at SoftVu. [...]
It’s one of the worst feelings in football. You lead your team on a long march down the field and you have a first down at the one-yard line. You just need to go that final 3 feet to score—but then, BAM—you throw an interception, and before you can even react, a player from the [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJULY 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether it's your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! This month, a limbo contest was absolutely necessary!   PATTY PORTER - Birthday Patty, SoftVu's Director of Operations aka our Mother Bear, shares her sweet birthday memories [...]
HAPPY BIRTHDAYS / ANNIVERSARIESJUNE 2016 Here at SoftVu, we celebrate our VuCrew Members every month! Whether its your Birthday or Anniversary - we celebrate with treats, stories, laughter and more! TOM GOLDMAN - Birthday Our fearless leader, Tom, is celebrating his birthday this month! Here's one of Tom's favorite birthday memories: "When I was 4 I [...]
Imagine that for the past several years most of your customers have wanted to buy apples, while at the same time, oranges weren’t much in demand. Of course you, being the resourceful fruit seller, learned everything you could about apples and found just the right way to market them to your customers. You preached their [...]
BOSTON June 5 - 7, 2016 Kathleen and Jenny from the Client Management team took some time to GET LOOOOOOSE at the ‘Fest for all things video marketing! Video innovators in a wide variety of roles gathered from all over the world to represent and explore the future of video marketing.  Filled with hands on [...]