23 Jan 2019

Seven Social Media Tricks to Generate More Mortgage Traffic and Referrals

We know social media can influence what consumers buy and where they shop.

But an advantage of social media versus traditional media is how it spreads content among natural networks. The social element adds context and credibility. A friend’s raves about a new restaurant mean more than those of strangers. That’s why social media is important in relationship-driven industries.

Leveraging these relationships can help smart social media users connect with people who might be otherwise hard to reach.

Here are some tricks to help posts draw more attention — and more business.

1. THINK VISUAL

Posts using pictures or video stand out, and their preferred status in Facebook’s algorithm gives them an even higher profile. (And visuals are essential on Instagram)

With every post, consider which visual component best pairs with the message you want to convey. If you don’t have a decent image, check with people in your network, search free stock image sites or make your own. It doesn’t have to be perfect, just eye-catching.

2. GO LIVE

Inexpensive cameras and social media live tools give you powers previously monopolized by broadcasters: sending live, unfiltered video messages anywhere on earth. Loan officers who feel comfortable doing this should try. Offer live Lunch & Learns. Walk viewers through the application process. Field questions.

Video quality and presentation skills need not be perfect if you’re pleasant and informative. Once finished, the recording stays available in your feed for whoever missed it.

3. HAVE CLIENTS TALK YOU UP

When a client closes, ask if they plan to post about it — many do! — and see whether they’d tag your page in their posts. This put your name, associated with their happy news, out to their whole network.

Also see if satisfied customers will pen short reviews on your work pages. Anyone landing there will find authentic success stories.

4. BUILD REFERRAL COMMUNITIES

Leverage your outside interests to increase awareness of your mortgage expertise.

Say you love golden retrievers or ballroom dancing. Use your personal social media accounts to start local Facebook groups on those topics. As you engage members on these topics, let them know about your day job. Should these folks ever need a loan officer, now they know one.

5. GREET YOUR VISITORS

A unique feature of LinkedIn is the ability to learn who viewed your profile. If the name isn’t familiar, consider writing back to introduce yourself. They may not reply — and their visit could be accidental, but a quick hello might also generate new business or referrals.

6. MAKE YOURSELF A MEDIA SOURCE

Two constants about today’s news reporters: their deadlines are tighter and most are on social media. Follow a lot of local reporters. Comment, like or share their stories about the housing market — in friendly ways that let them know you’re an expert.

Once they know that, guess who they’ll call when they need a quote for their next mortgage story? Laying social media groundwork can pay off with free traditional media exposure.

7. ALWAYS LINK BACK TO YOUR WEBSITE

Once you’ve caught someone’s attention on social media, don’t miss the opportunity to let them learn more. Always make sure your posts include a link back to your website, either its home page, landing page or a relevant internal page.

 

They’re listening. Give them more to hear.

 

The Bottom Line:

Build your network and use your followers — and those following you — to amplify your profile and message. The more people know your name and profession, the more business will land at your door. For more information on we can help you generate more mortgage traffic and referrals, use the form above to get in touch with us. We’d love to hear from you!

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