Senior Living Marketing Expert Brings B to C Expertise as SoftVu Continues to Expand
February 14, 2017
Kansas City, Missouri: SoftVu, an industry-leading company renowned for helping clients with lead generation and marketing automation for more than sixteen years, announced today the addition of Senior Living Marketing Specialist and former Assisted Living Operator Deb Barber as Communications Director to their rapidly expanding team.
“We are excited to have Deb join our communications team,” states SoftVu/SeniorVu VP of Strategic Communications, Valissa Smith. “Her experience inside senior living communities, working directly with residents and families will help us create content that speaks directly to the needs of the senior living community’s future residents.”
Deb brings 10+ years from the Senior Living and Geriatric Healthcare industry – most recently with a hospice agency in Kansas City. Her experience and inside knowledge of senior living marketing and operations compliments and enhances SoftVu’s latest marketing innovation product launch – SeniorVu.
“The SeniorVu platform is exactly what the senior living industry needs,” said Deb. “It delivers marketing and lead generation solutions that no other company offers. Instead of senior living communities worrying about how they can remain competitive with their marketing solutions in an ever-growing industry, they can leverage their talented inside sales people to close more deals because SeniorVu is delivering more highly qualified leads to their pipe line.”
Deb appreciates the cost savings SeniorVu provides. She knows Senior Living communities can leverage those extra funds to increase the quality of life for the residents.
“When the opportunity presented itself to contribute to a company creating innovative marketing and lead generation technology for the senior living industry, and doing it in a cost effective way for the communities, I couldn’t resist. I am very excited to be part of the growing SeniorVu team,” Deb stated.
SoftVu maximizes ROI by automating communication to its clients’ sales pipeline and existing customer base. They create, manage, distribute, and track automated marketing strategies for direct to consumer markets in the Mortgage Lending and Senior Living industries.
Built for flexibility and to adapt to people’s existing or new sales process, SeniorVu allows senior living companies to engage their leads in a smarter and more cost-effective method.