KANSAS CITY, MO – SoftVu announced today that the company has chosen to leverage Optimal Blue’s powerful API to integrate robust product eligibility and pricing data into their unique technology platform. This highly-anticipated integration equips lenders with accurate and compliant rate quotes at an integral point of the homebuying cycle, providing a much-improved experience for consumers that begin the mortgage process online. Access to this comprehensive pricing data also significantly improves lead conversion.
“Typically, when a consumer starts thinking about moving, they go to a search engine, and poke around to get an idea of mortgage rates,” explained Nick Peeples, VP, SoftVu Engineering. “They’re trying to determine what they can afford. Our integration with Optimal Blue allows SoftVu to enhance the consumer experience by providing a real-time tool that they can interact with which instantaneously provides them with the most accurate information.”
This integrative tool is the first of its kind for online mortgage consumers and lenders. It reduces the amount of time both parties spend going through the loan process online.
“Consumers have set a high bar for today’s online mortgage lenders,” said Bob Brandt, Vice President of Marketing & Alliances for Optimal Blue. “Online mortgage lenders have certainly seen consumer engagement and conversion rates improve when they combine modern online interfaces with full pricing transparency and scenario pricing capabilities. By fully integrating with Optimal Blue’s API, SoftVu enables consumers to interactively adjust financing assumptions and make informed home-buying decisions with real-time, compliant, and highly personalized loan pricing at their fingertips.”